How essential is video advertising and marketing?

Video content is popular online and not just on YouTube, Vimeo or Twitch for gamers. It’s a great tool for your social media marketing strategy. Statistics show that almost every online shopper admits that watching a product video helped them make their final purchase decision.

It is estimated that there are more than 5 billion videos watched on YouTube, with Snapchat reporting 10 billion videos every day. Facebook and Twitter are also gaining ground in videos, with an estimated 500 million viewers on Facebook videos and the majority of Twittr users claiming to watch Twitter videos. That’s a lot of potential customers that you can tap into for your products or services.

So how can you use video effectively in your online marketing and how do you get started with online video?

Start by tapping what’s already available so it’s easy and quick to use. All you need is a webcam, GoPro or cell phone camera with which you can record video material. If you have a Twitter account or a Facebook page for your business, be sure to regularly watch videos on Twitter or Facebook Live. Set up live seminars or short video briefing sessions on your product or related topics of interest to your viewers. Online giveaways or giveaway parties are also very popular and may even attract a crowd that your business is unaware of. Use the Stories on Instagram that will allow you to post a short video clip that will stay visible for a day but will attract a lot of viewers in that short amount of time. Snapchat is another great way to share short video footage that attracts the viewer to watch it before it’s gone.

How long should my video be?

Your video length will be determined depending on which social media platform you choose. Each platform has its own rules and expectations of those who use it. For example, if you have a longer video, say a minute or two, it is more likely to show up on YouTube or even Facebook. While Twitter viewers prefer videos of less than a minute and Instagram users like it even shorter, there are an average of 30-second videos the choice.

What should you share in a video to strengthen your brand for marketing?

Don’t be afraid to try a variety of videos until you’ve decided on what works best. The best thing to do is to add content that your viewers will want to see. So before you start recording, it is a good idea to do a little research to find out what you want to record on video. Make sure your videos have high quality content that will help them in some ways, even if it just makes them smile, make them memorable and always prompt for action or make it clear what the next step is after watching the videos should take video. Don’t be afraid to try new tactics to grab viewers’ attention and be consistent with watch time so potential viewers know when to expect new content.

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