How manufacturers can improve their presence on Instagram

Social media may have started out as a fun way to socialize and share snippets of your life with your follower community, but it has become an important and fundamental part of a brand’s marketing strategy.

Studies show that more than 50 percent of all new brand discoveries happen on Instagram, which reinforces the case for a robust presence on the social media platform built into a company’s marketing mix.

The way consumers receive information in the digital age is radically different from what it was a decade ago. Now, consumers are on their phones and on social media all the time. In order to effectively engage with audiences, brands need to ensure a strong presence on platforms like Instagram – as this not only enables companies to interact directly
and in real time with their customers, but it’s now also an integral part of the customer journey and sales funnel.

In the rapidly evolving world of social media, marketers are constantly having to incorporate new and trending tactics into their digital campaigns.

If the online audience craves authenticity, uniqueness, and a real connection, here are three tips to help you meet all of those needs on Instagram.

Tip 1. Instagram stickers are the holy grail of engagement
Instagram stickers are a proven way to increase follower engagement and have authentic conversations with audiences. It’s no surprise that over 60 percent of businesses use stickers and other interactive elements in their stories. The nice thing about stickers is that they can be used on both photos and video content. In fact, stickers-based videos have some of the highest engagement rates when it comes to Instagram content.

While there are quite a few stickers to choose from, the “Question” and “Survey” stickers are some of the most popular ones for generating conversation.

Tip 2. Roles are “real business”
The introduction of ‘Reels’ in the Middle East is changing the game. Essentially, Reels allows users to cut and edit videos up to 30 seconds in length with text, music, stickers, and other special effects. The result can be addictive short-form content that attracts and engages Instagram users. They are a great way to add to your brand’s footprint by showing off yours
The company’s personality, values ​​and core differentiators in a fun and engaging way.

The focus of social media is not the traditional hard-selling tactic, but rather the connection to the audience and the resonance on a common level. When you can show that your brand values ​​align with your customers’ own values, your social media followers will become your fans for life.

Tips. 3. Let’s go live
The popularity of the Instagram function “Live” skyrocketed during Covid-19. Instagram showed that by the beginning of the pandemic and the associated embargo period, live streaming had increased by over 70 percent. The results had a far greater impact, however, as even LinkedIn jumped on the “live” bandwagon and slowly rolled out this feature.

One of the main benefits for marketers of using Instagram Live is the high level of interaction – when done properly. Using this feature can also help expand the reach of your business as live stories are displayed before regular stories, giving them more visibility.

Zaib Shadani is the managing director of Shadani Consulting

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