How To Make Person Critiques Helpful For Your Enterprise How To Use Critiques To Your Benefit

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User reviews have the power to multiply businesses that walk through your door or click on your website. A positive experience from a customer encourages others to try your product or service. Approximately 93 percent of users review online reviews and other forms of user-generated content (such as pictures or ratings) before making a purchase. Studies also show that 89 percent of consumers only buy after reading reviews from other customers.

A positive rating is especially important for local businesses to grow. When a resident or tourist searches for a business like yours online and your business comes up with a five-star rating and reviews from many other customers, expect your sales to improve.

This user-generated content also builds a reputation for your business, whether you own an established online retailer with a physical location or a new restaurant in an up-and-coming neighborhood.

While you may offer good enough service or products, having customers waiting for Yelp or Google Reviews to leave a rating and comment isn’t always a reliable way to get user reviews.

You have to be proactive.

Steps to Promote Further Reviews

1. Find the right time to reach out to your customers

The right time is always crucial. Don’t ask people for reviews if they’re not sure they’re happy with the product or service. The customer may receive an incorrect item, a non-working item, or is in the process of exchanging a product.

You want to step in when you are sure that the customer made a successful purchase.

Such times would be:

  • When they have posted about your product
  • If you or your branded account have been tagged on social media
  • When you see they’re back on your site browsing other articles
  • When they bought the item back

The right situations are not limited to the ones listed above as the behavior and journey of the buyer will depend on your business. So see for yourself and assess when is the best time to contact your customer for a review. For example, if you’re a SAAS company, you might want to wait for the customer to subscribe or refer another customer for another month.

2. Ask your customers personally

When you have a great customer who you know has the power to get more visitors to buy your product or service, there are subtle ways in which you can reach them in person.

Call to see how they’re doing. Then, subtly ask them if they are interested in posting their opinion on your website, or if you can set it up. A video would also be great content to add to your pages.

3. Ask your customers via email

Asking for reviews via email should be one of your priorities. This means that you also link ratings, testimonials or reviews to actual purchases. Emails can also be automated, making them easier to monitor. It also enables you to evaluate who your happy and loyal customers are and determine those who are likely to recommend your company to others.

4. Encourage you to get more Google reviews

The Google rating is becoming more and more popular when it comes to online reviews compared to other review sites like Tripadvisor, Yelp, and Facebook.

After you activate your Google My Business account, you can access Google Reviews. It’s growing in popularity as not only is it easier to see and accessible, but it also improves your local search ranking.

Improving local SEO is important because a customer’s online experience starts with search engines and Google is the largest search engine in the world.

To get more Google reviews, claim your Google My Business profile. Make sure your entry gets noticed. You can do this by filling out the basic and relevant business information first. You can include keywords, but don’t overdo it.

Make your listing look great by adding high quality images. Google listings help convey a visual story. People will want to see your products or what your business looks like. This will also help your business stand out from the competition.

5. Collect reviews from third party review sites

Be open to creating multiple areas for your customers to leave reviews. Be active on listings like Yelp, Amazon, Google, Facebook, and others relevant to your industry. You can collect reviews from these websites and publish them directly on your website.

6. Optimize your websites

Effective web design provides a good user experience. And part of a good user experience is giving website visitors what they need. In this case, easy access to platforms so that they can communicate their concerns or experiences with your products or services.

If you’re active on other listings like Yelp, Google, or TripAdvisor, you can also link or post your website logos anywhere on the review page.

People are talking about your business online

When a user lands on your website, they will think about what your website looks like and how easy it is to use. Technical aside, they’ll take care of the product next.

Many questions will cross your mind. Does the article work? Will it look like the picture? Is It The Right Product To Buy? Is the provider trustworthy?

These questions can only be answered and validated by user reviews and ratings.

Why are reviews important to sales and local SEO?

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Imagine you are in a restaurant and someone is loudly complaining about the bad taste of the soup. Chances are you’ll avoid ordering the same soup or leaving the restaurant altogether because the food is questionable or poor.

Word of mouth is still a strong form of marketing because it is testimony from real people and user generated content is the equivalent of word of mouth on the internet.

More than four negative reviews of a product or brand can negatively affect sales by 70 percent. A bad rating can result in 35 percent of visitors rejecting an item.

Online reviews and other forms of user-generated content are critical factors that can drive purchasing decisions today, and this is true for any brand. Even brands like Prada and Louis Vuitton receive thousands upon thousands of review-related searches every month.

Here are the top three benefits of ratings and reviews:

  • Influence purchase decisions

Consumers trust the judgment of other consumers and it will lead them to consider purchasing an item or service.

Often times, the people who read reviews are the ones who are already interested in buying and just looking for confirmation that the product is right for them.

Try to promote positive reviews, otherwise negative reviews may push users into competitors.

  • Increases the credibility of your company

Once your product has proven its effectiveness in practice, more people will be interested in buying one for themselves. Positive reviews confirm that what your product claims are true. This then builds their confidence and reassures them that you are a brand to rely on.

Positive reviews validate your brand and everything you say it stands for. This will win people’s trust and likely recommend you to their family and friends.

Users usually write long comments expressing everything they have experienced, and most of the time other users search for it as well. Your ratings also give Google crawlers more context to help validate your page and recommend it to more users.

If you are a local business, reviews will improve your local SEO and increase your local visibility. Google recognizes the location of the users who left the review and recommends your business to users who are in the same area.

What to do if you get negative feedback

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Negative reviews are inevitable. Most of the time there are customers who are dissatisfied with a product or service. However, try not to delete negative feedback on any of your accounts as it could show that you are unwilling to correct a mistake or listen to customers.

How to properly deal with negative reviews:

  • Check whether the complaint is justified.

Find out what made the customer unsatisfied. Determine if other customers have had the same problem with the same product or service. Then learn how to improve.

To keep calm. Always be courteous and professional when dealing with customers. Apologize and consider replacing the product or giving them a special offer.

Answering politely is one thing, but keep the promise. If you find that the feedback is repeating itself or many other customers are saying the same thing, it is time to take the necessary steps to resolve the issue.

The key to take away

Ratings and reviews are an integral part of your digital marketing strategy. Marketers use them to generate ideas that support content marketing strategies. It’s also strong social evidence influencing other users’ purchasing decisions.

Aside from the validation and credibility it provides for your business, reviews help online shopping users see if the product or service they are looking to buy is what they expect.

If your business uses reviews, you should see an increase in online (or in-store) traffic and sales.

Itamar Gero is the founder of SEO Reseller, a global digital marketing solutions provider supporting agencies and their local clients around the world. When he’s not working, he’s traveling the world, meditating, or dreaming (in code).

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