How To Use Graphic Design To Develop Your Ecommerce Gross sales
With the increasing reliance on buying online, more and more shoppers are reaching out to various ecommerce websites to meet their needs. You need an effective ecommerce graphic design so as not to miss out on sales volume.
Statista says online retail revenue will grow to $ 6.45 trillion in 2022. After sales of $ 3.53 trillion in 2019, that will mean 85% growth through 2022.
Your online sales must ride the wave and be at the forefront of this massive growth by investing in ecommerce design.
73% of companies are already investing in design to make their brand stand out in the highly competitive online industry. So graphic design isn’t just for visual appeal. This is also a way to increase your ecommerce sales.
While advertising and digital marketing add to sales, ecommerce graphic design also plays an important role in attracting consumers to visits and purchases from your online store.
How do I increase traffic to my ecommerce website?
Multiple traffic sources are shown on your ecommerce website. If your website has Analytics installed, this is a great way to see where the traffic sources are coming from.
Take, for example, the traffic that comes from your social media ads that have a link to your business. A more attractive ecommerce graphic design that you’ve invested time and effort into is more likely to be clicked on than boring design themes.
One way to increase traffic to your website is to have a highly effective graphic design that will convince them to land on your ecommerce website, known as CTR.
In doing so, you need to know how to use graphic design effectively to increase your e-commerce sales.
Using Graphic Design in an Ecommerce Business
Visuals make up a large part of the online shopping experience. In order to take advantage of the number of visits to your website, you need to know how to use graphics in your ecommerce design themes.
1. Know where visuals need to be placed
The visual hierarchy is key to shaping your ecommerce graphic design. The colors and alignment need to be easy on the eyes and functional for an ecommerce website.
If you clutter your entire website with product photos, your buyers will become aware of the variety of products to buy.
You can also assign a section where a specific product or graphic dominates the screen. This is a great way to draw the buyer’s gaze to any promotions or product banner that you want to highlight.
Creating white space will make your graphics stand out from the product images shown. Having room to breathe will make your picture look cleaner and sleeker so you can easily see it on the screen.
Highlighting a product helps online shoppers decide which product to buy and makes it easier for them to choose which item to add to their shopping cart.
2. Design landing pages
An ecommerce website can have multiple landing pages that cover a wide variety of product categories. To grow your ecommerce business more effectively, you need convertible landing pages.
While maintaining a proper visual hierarchy, ensure a packed landing page with eye-catching product photos and a visible call to action.
Never let a landing page on your website waste space. Add prominent CTA buttons and a layout that seamlessly enables an effortless online buying experience.
3. Improving the loading speed of the website
A website that loads faster beats the competition and makes your ecommerce store a hub of choice when your website loads faster. To do this, you need graphics that are well optimized and still high quality.
The loading speed of a website is a ranking factor from Google. This makes it all the more important to growing your ecommerce business. You need to make sure that the graphics on your ecommerce website load quickly, ideally within three seconds or less.
Failure to load your ecommerce website while a shopper is browsing items or adding items to their cart can result in cart abandonment. However, if your graphics load quickly and are of high quality, online shoppers will be tempted to buy more items, which will increase your sales that way.
4. Abandoned shopping carts
As your traffic increases, there may also be a relative number of buyers who place their orders.
You can add items to your shopping cart so that you never exceed the purchase phase. To bring the buyers back, you can use well-designed graphics and design layouts to do A / B testing.
By running A / B tests, you can determine if the abandoned carts are a design issue. In addition, you can also create retargeting campaigns to convince buyers to proceed with the purchase.
By effectively using graphics in a retargeting campaign, you can trick them into going back to their abandoned carts and continuing to shop.
5. Optimization for mobile devices
More and more shoppers are using their mobile devices to shop online. In the US, cell phone sales will account for 53.9% of total retail e-commerce transactions by 2021.
The key to attracting the volume of buyers who prefer to be mobile is in having optimized graphics that fit on a smaller screen.
With a more responsive website design, your ecommerce store will appear and load regardless of the size of the mobile screen that shoppers are viewing.
A well-optimized and responsive ecommerce graphic design will allow you to reach more customers even when they are mobile. This means you can generate additional sales no matter what device your buyers use.
How do graphic designers increase sales?
Your graphic designer needs to understand how to modify graphics and use them successfully to generate more sales. Graphic designers have a huge responsibility in making your ecommerce website the preferred business for the horde of online buyers.
Graphics that sell
When creating graphics, there are a few factors you need to consider to make your image stand out and turn it into a sale.
Always use high quality product photos that capture the details of the product. Avoid using photos whenever possible. Some of these stock photos may be very common, which will make your ecommerce store a less believable business.
When you need to use photos, choose photos that are relevant to your brand without looking spurious.
Visuals that improve engagement
With multiple ecommerce design formats evolving, there are many ways to display your product without it looking static. Be more interactive with your e-commerce shop by integrating zoom functions or a 360-degree view of the product.
In addition to a more appealing view of product graphics, it is also important to select images with an emotional and intuitive look. Online shoppers are more likely to click your product photos when it appeals to their senses.
Instead of just showing a static product image, show the context of what your ecommerce design graphics are about. Your buyer will be more confident about clicking your CTA button when you have well-designed graphics to talk to.
Find a graphic designer
Overall, graphic design has a positive effect on the sales of your e-commerce activities. Finding the right graphic designer for the job can be too time consuming for your company.
Enter the third-party design company Delesign. Delesign allows you to cut the cost of a full-time graphic designer, but has access to unlimited revisions until you arrive with the output you want.
Capture more online shoppers with ecommerce designs and graphics that highlight your product features. A graphic designer can do this and much more by increasing your ecommerce sales and achieving growth goals by harnessing the power of graphic design.