Hyein Search engine optimization SS21 “Moon Palace” Assortment Launch

After her sporty autumn / winter 2020 collection, the South Korean designer Hyein Seo has now returned with a fantastic campaign for spring / summer 2021.

The visuals, consisting of photos and a video recorded by Dasom Han and Dawn Jung, highlight the main inspiration behind the collection – Paul Auster’s 1989 novel Moon Palace. The label’s crew, close friends, and frequent collaborators like Seohee Park, Daeryun Yoon, Eden Ryu, and more are spotted wearing garments from the latest collection. Highlighting the characteristic technical style of Seo, dresses, shirts and pants come with deconstructed strappy details. The bandeau body, which is equipped with multi-layered jewelry, and the Moon Palace Knit with perforated patterns are outstanding.

See the editorial above and watch the SS21 short film “Moon Palace” below. You can visit Hyein Seo’s webshop or dealers like HBX to purchase the label’s designs.

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