Ideas and methods for digital advertising from an skilled on-line enterprise coach
The digital sphere is developing at the speed of light. In order to keep your online business afloat, it is important to keep an eye on and adapt to the ever-changing marketing trends.
Against the background of the unforeseeable changes caused by the coronavirus pandemic, companies are actively switching to the Internet. Marketers are forced to optimize advertising budgets and redistribute them to different channels. In digital marketing, new trends are emerging and the positions of proven work tools are strengthened.
Owen Hone, head of coaching firm Authentic Creation and an expert in digital branding, shared with us some of the internet marketing trends to watch out for in 2021.
Use smart metrics
Although the end-to-end analytical method is only used by 10% of advertisers, its increasing use is the goal of the digital market.
The method is used to analyze the effectiveness of marketing investments in each individual channel and to keep track of all interactions with a customer on the way to purchase: from displaying ads to placing an order, to paying.
But Owen teaches his customers marketing metrics, which are even rarer and rarely used by advertisers. One such method is the Jedi algorithm.
“We’ll teach you various Jedi algorithm hacks and strategies to get tens, if not hundreds, of your ideal clients and team members into engaging with your content. 99% of online business owners don’t get this right and that’s one of the reasons our customers always get such good results when they work with us, ”says Owen.
Knowing which advertising tools are attracting more customers can help you focus your efforts and resources on them and give up on the ineffective ones.
“Success is structural, not personal. If you don’t “get” money it is because you don’t have the proper sales and marketing structure to make sales and therefore get money in your bank account. You are not broken and you don’t have to change to be more successful. Find someone who did it and get a proven process to cut the time and get to your goals faster, ”says Owen.
Creation of master content
An online shopper is a skeptical person who is endowed with negative experiences, like all of us.
The purpose of the text is to dispel all objections and concerns of the buyer, to answer all of his questions. Selling text is a substitute for a seller. Such texts accompany the user through the entire sales funnel, from visiting your site to buying.
“Your content must draw customers’ attention to the unique opportunity to solve their problems or improve their lives. As you write the text (and in marketing in general), develop a habit of looking at everything through the customer’s eyes: “What do I really get from the purchase?” Says Owen.
Define your mission
Defining your brand and positioning in the market is very important as this will set you apart from the same type of offerings. To do this, Owen tells us, you have to answer three questions:
- What mission do you want to accomplish?
- What are the core values of your company?
- What makes you different from other companies that offer similar products?
“Ask yourself who you are, what you are trying to do, and what makes you different from others. Remember that mission and values are not an abstract nice addition to your image, but the main tool for sales and targeting. After you’ve got your picture, you can start working with the people who share your position. After all, it’s impossible to please everyone, ”he adds.
After leading various entrepreneurs to make over $ 50,000 in just a few months, Owen’s professional expertise is a sure bet for anyone looking to achieve the same goals.
Published on July 5, 2021