Imperial Provides named IMS Official Companion, INDYCAR

Imperial Supplies, a leading national distributor of over 1.5 million fleet maintenance and shop supplies, has entered into a multi-year agreement to become an official partner of Indianapolis Motor Speedway (IMS) and INDYCAR.

Imperial’s partnership with IMS will take effect immediately and the relationship will expand to include INDYCAR and the NTT INDYCAR SERIES starting in 2022.

“We look forward to working with Imperial and its dedicated, knowledgeable staff,” said Adam Gonzales, Senior Director, Partnerships, IMS and INDYCAR. “Imperial’s expertise and efficiency will help IMS and INDYCAR manage their maintenance programs year round.”

Imperial was founded in 1958 with headquarters in Green Bay, Wisconsin, and serves customers through a national network of strategically located distribution centers. Imperial has built its reputation through unmatched customer service, an industry leading product offering, and a variety of programs to help customers manage their fleet maintenance parts.

Made possible by its reputation and significant presence in the fleet market, Imperial serves nine of the top ten commercial airlines and over 40,000 customers in the United States. Imperial has been proud to support Penske Truck Leasing for over 35 years. Providing the parts and services necessary to strengthen the customer base.

“Imperial is excited to partner with Indianapolis Motor Speedway and INDYCAR to connect with this passionate racing crowd,” said Victoria Tylinski, vice president of marketing and digital commerce for Imperial Supplies. “With speed and agility as defining characteristics of both companies, our brands work together excellently.”

The Imperial brand and logo will be featured on the iconic Scoring Pylon at IMS, in public address announcements and on large-screen video boards. Imperial will also have the option to host large scale customer support during IMS events.

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