Inception Fertility receives two Viddy Awards for excellence in video advertising
HOUSTON, September 2, 2021 / PRNewswire / – Inception Fertility (Inception), the largest provider of fertility clinics and services in The United States, announced today that it has received two of the Association of Marketing and Communications Professionals (AMCP) Viddy Awards 2021. The awards were presented in recognition of the fertility guide’s Prelude to a Life Exceptional and This is Who We Are video campaigns, which received gold in the broadcast and non-broadcast categories, respectively.
Prelude to a Life Exceptional Highlights The Prelude Network (Prelude), Inception’s national network of fertility clinics, and the growing need for more reproductive endocrinologists and infertility specialists (REI) in the field. The poignant video shows Inception’s doctors and their inspirational work in helping patients start families while maintaining a strong work-life balance that includes spending time with family, friends and focusing on their own health and wellbeing. The first video in this series was released in the summer of 2021.
This is Who We Are includes the repositioning of the MyEggBank (MEB) brand, which is also part of the Inception family of brands and is the largest donor egg bank in North America with over 150 participating fertility clinics. The campaign video demonstrates MEB’s forward-thinking and innovative approach to donor service and care, including MEB’s cutting edge technology and medical expertise to help patients achieve optimal pregnancy outcomes. The award also recognizes MEB’s newly renamed website, which offers content for prospective parents, donors and participating clinics.
“In 2021, Inception’s family of brands launched several aggressive marketing campaigns to keep the discussion on urgent industry topics including the growing demand for more reproductive specialists and the recognition that there are many opportunities to raise a family, such as donation services,” says Nicole Braley, Chief Marketing Officer for Inception. “These efforts have not only underscored our industry leadership, but the creativity behind them has also earned us recognition from one of the most renowned international marketing associations.”
The Viddy Awards are one of the most coveted awards in the video industry, recognizing excellence in video and digital production. The Viddy Awards are given and assessed by the AMCP. This international organization consists of several thousand marketing, communications, advertising, public relations, media production and freelance professionals who have participated in AMCP programs. Its advisory board oversees awards and recognition programs, appoints judges and sets standards for excellence. This year’s program included over 2,500 international contributions, including The United States, Canada and other countries.
“As the national leader in fertility treatment, Inception recognizes the importance of effectively delivering important messages to prospective patients and the medical community, and we are pleased and honored to be recognized by AMCP for our marketing efforts,” said TJ Farnsworth , Founder and CEO of Inception.
About initial fertility
Inception Fertility, LLC (Inception) is a family of fertility brands dedicated to helping patients build their own families. Developed by patients for patients, Inception’s goal is to reach the highest bar in experience, science, and medicine to improve every patient’s experience and achieve better results.
Inception’s medical experts are leading pioneers in fertility treatment. Our doctors are some of the first to adopt breakthrough assisted reproductive technologies (ART) – including in vitro fertilization (IVF), pregenetic implantation testing (PGT), and fertility maintenance services – and they continue to lead the industry by building on these technologies, research and thought leadership.
Through its growing family of national organizations – including The Prelude Network, the fastest growing network of fertility clinics and the largest provider of comprehensive fertility services in the United States; Pathways Fertility, clinics that provide affordable, personalized, high quality care; MyEggBank, one of the largest frozen donor egg banks in North America, and Bundl Fertility, LLC (Bundl), a multi-cycle fertility services bundling program – Inception is working to deliver on its promise to go beyond what is possible to exceed patient expectations.
SOURCE Initial Fertility