Indian Digital Advertising and marketing Market by Enhancing Web Connection within the Forecast Interval 2021-2026 – KSU

Expert Market Research’s new report, titled “India Digital Marketing’s Size, Share, Price, Trends, Growth, Report and Forecast 2021-2026” provides an in-depth analysis of the Indian digital marketing marketAssess the market based on its segments such as consumer industries and digital channels. The report tracks the latest trends in the industry and examines their impact on the overall market. It also assesses market dynamics, covers key demand and price indicators, and analyzes the market based on SWOT and Porter’s Five Forces models.

Note 1: For a snapshot of the market’s primary and secondary data (2016-2026) as well as its business strategies and detailed market segmentation, please click Request Sample Report. The sample report will be sent to you within 24 hours.

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The main highlights of the report are:

Market overview (2016-2026)

• Historical market size (2020): USD 353 billion (Global Digital Marketing Market)
• Forecast CAGR (2021-2026): 17.6% (global digital marketing market)
• Projected market size (2026): USD 930 billion (Global Digital Marketing Market)

During the 2016-2020 historical period, the digital marketing market made significant strides due to a significant boom in the demand for smart devices, especially smartphones. There is also a considerably large young population, which has also resulted in a considerable shift towards newer technologies. With India and China as major economic centers, economic prosperity has generally increased over the years. As people increasingly rely on the Internet, the need for digital marketing has also increased significantly, and companies are using several means to do this. In the future, the value of this market is expected to increase rapidly, as is the rate of growth.

Industry definition and main segments

Advertising using digital displays such as cell phones, television and advertising displays, primarily over the Internet, includes digital marketing. The main digital marketing activities include content marketing, search engine optimization (SEO), search engine marketing (SEM), content management, social media marketing, advertising book viewing, data-driven marketing, and e-commerce marketing. The means of digital marketing have also been extended to offline platforms such as mobile phones (via SMS or caller tunes).

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Based on end-user industries, India’s digital marketing industry can be segmented as follows:

• automobile
• Food packaged by consumers
• Telecommunications
• Real estate
• Sale
• Other

The market can be divided through digital channels into:

• Email Marketing
• Search engine optimization (SEO)
• Interactive consumer website
• Online / display advertising
• blogging and podcasting (including microblogging)
• Marketing for social networks
• Mobile Marketing
• Viral Marketing
• OOH digital media
• Online video marketing
• Other

Market trends

As the popularity of social media increases not only among India’s youth but also among seniors, marketing firms have had to realign their advertising methods to appeal to all segments of the population. The improved internet connection and speed have helped people across the country access content on the internet, which is opening up newer audiences for marketing companies. As industrialization increases across the country and more people buy smartphones than before, the audience on the Internet has continued to grow. Overall economic growth and programs like Digital India are likely to result in significant growth in digital marketing across India.

Important market participants

The main players in the market are Dentsu Webchutney, iProspect, WatConsult, ShootOrder, Gozoop and EveryMedia Technologies Pvt. Ltd. Ltd and Phonethics Mobile Media Pvt. Ltd among others. The report covers, among other things, the market shares, capacities, plant turnaround, expansions, investments as well as mergers and acquisitions of these market participants.

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Note 2: As the novel coronavirus (COVID-19) continues to spread around the world, our analysts are constantly monitoring the impact of this rapidly evolving situation on markets and consumer buying behavior. Our most recent estimates and analysis of current market trends and projections will therefore fully reflect the impact of this emerging pandemic.

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