Bambuser announced today that its wholly owned subsidiary Relatable – a Bambuser company (“Relatable”) has entered into several new agreements to provide creative influencer marketing services. The contracts, signed with an American multinational computer software company and a European pharmaceutical company specializing in dermatological treatments and skin care products, have a total contract value of more than $ 2.2 million (approx 19 million SEK).
Under the agreement with the computer software company, Relatable will provide creative services to the company in multiple regions in the United States and Europe. The total order value exceeds $ 1.7 million. The deal with the pharmaceutical skin care company includes services in Europe and has a value of $ 500,000.
Said Kalle Mobeck, CEO of Relatable, “These new agreements are testament to the trust we have built with some of the world’s largest brands. We have some really groundbreaking ideas and now as part of Bambuser we are bigger, stronger and in the best position to serve large, global customers. “
The acquisition of Relatable, first announced on May 17, 2021 and completed by May 31, 2021, strategically bundles core competencies and proprietary technologies for live video shopping and influencer marketing. This enables brands and retailers to better leverage live stream shopping at scale and increase business results.
This is information that Bambuser AB is obliged to publish in accordance with the EU Market Abuse Regulation. The information was sent to the following contact persons for publication on July 12, 2021.
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