Kim Baschet – Digital Designer
With over 6 years of experience creating eye-catching visual effects for a range of websites, apps, campaigns and installations, Digital Designer
Kim Baschet has built a remarkable reputation for herself. Her positive approach and particular interest in movement have enabled her to create unique transitions and interactive design experiences for all of the companies she works with.
With an extensive and steadily growing portfolio, brands and agencies around the world are looking for Baschet to offer their customers appealing experiences.
Hi Kim, can you tell us a little about yourself to start?
Hey, my name is Kim Baschet. I am a leading digital designer from France. My main focus is on UI / UX and I have a great interest in motion design and illustration. I am an independent designer and also a judge for Awwwards & the Webby’s. I’m passionate about helping companies create usable, scalable, and engaging experiences.
What inspired you to pursue digital design as a career?
Growing up, I always loved creating, drawing and telling stories. As an empathetic person, I wanted to do something useful with my passion for visuals. Inspired by family members, I was also very excited about the technology and the evolving internet landscape. Digital design was the convergence of all of these attributes that defined my interests.
What projects do you usually work on?
My craft focuses on everything digital. Depending on the project, I switch between different media: website experience, augmented reality, installation, video, 3D, etc. At the moment I mainly create websites and motion UI. Some of my projects over the past two years included an interactive calendar for the San Francisco art museums, Scam Spotter, a fraud prevention resource from Google:
and the new website design from Le Monde. I work with technology companies, brands and cultural institutions. These projects can be different both thematically and visually, but they all appear on screens!
What is unique about your approach to digital design?
I always design from a place of happiness and thoughtfulness. I built my style and craft on this belief. During my career I found that the more fun I have, the more successful the project is. This could be a vibrant style, or it could enjoy the opportunity to solve a complex design problem. I know that my passion for a user leads to happiness, either through ease of use or playful graphics. For example, Crumbskees, a passion project I started at Upperquad, was extremely fun conceiving and animating it. Its dynamic visual system distinguishes it from winning multiple awards and even being nominated for Site of the Year!
You have a particular interest in exercise. Can you tell us something about what that means?
Movement is essential these days to create engaging and innovative projects on screens. That way, you can guide the user from one frame to another, creating continuity. It’s also a way to encourage intentional interaction within the experience, especially in limbo and calls to action. Through movement, a user can be part of the experience.
What is your process like when starting a new project?
When I start a new project, I connect with the company and its users either directly or through a studio assignment. It is important to have a wealth of information from stakeholders and users to ensure that the project is going in the right direction. I also do a lot of my own background research to better understand the client’s needs. In terms of the graphics, I like the concept while collecting a lot of references from different fields (not just interfaces) for inspiration. It helps me bring a unique perspective.
How important is it for companies to invest in well-executed digital design?
Very important! Especially with the distant aspect of the world right now. Digital design is the image of many companies these days. In addition, it can only communicate its message worldwide with a screen and an internet connection. COVID19 has brought new restrictions and new ways of life to our world. Digital products are vital for businesses to be successful. Currently, many companies need to develop their digital side in order to expand their activities and communicate efficiently about their brand.
What effect can good digital design have on consumers?
Digital design can make or break an experience with a company. A well-designed product will satisfy, highlight, hold, and bond with consumers. The user experience is constantly (or should be) improving, and users have higher expectations than ever before.
What are your last design tips as a judge for the Awwwards international competition?
Thanks Kim for your time!
You can get in touch with Kim Baschet at www.kimb.kim or connect here via LinkedIn.