Learn how to host a profitable digital occasion
BY ADELA BELIN
Virtual events have long been an integral part of the online learning culture.
According to a Study by Hubspot62% of marketers used virtual events in 2021, 91% of which said they were a success and turned out to be their leading video marketing channel.
We have reached a digital age where a simple presentation with a moderator and speaker doesn’t work to keep the audience busy.
With so many event hosting platforms, audience motivation and a high measure of the quality of hosting a virtual event come with many challenges.
This article discusses some best practices for hosting a successful virtual event in 2021 that everyone will remember.
- Plan your event early
In order to close the gap between a personal and a virtual event and make the event successful, planning is essential. You can’t expect to host a good event if you don’t know which direction to go. So sit down with your team and plan your event.
Here are some questions to consider when planning:
- How many sessions would you like to have?
- How long will the event last?
- Where is it hosted?
- What technology do you need to be successful?
- How will the team work effectively?
All of this planning needs to be done before you can even think about the next steps in hosting the event. This will get you sorted in your head and give you some direction to go forward.
- Be clear on your event agenda
If you don’t know why you want to host the event or what message you want to get across, it is difficult to make sure your speakers and audience are on the same page.
For example, let’s say you want to host a virtual freelance event to talk about the gig economy and become a highly profitable freelancer. In this case, you need to make sure that everything is in line with this agenda.
Your marketing messages, channels, speakers, meetings – everything has to be on the same page for the event to leave its mark and achieve its goal successfully.
So find out your agenda for the event. Write down some guidelines on how to use this in your messages while getting speakers on board and getting the message across to the audience.
This message needs to stand out if you want to increase your attendance at events and make sure that some key insights are related to the event.
- On board the right speakers
Choosing the right speakers for your event is extremely important and can be a critical factor in the success of the event. Before reaching out to potential speakers, research their content.
See what type of content they are creating and how they engage with their audience. This will tell you if they are exciting and can appeal to your audience. You will also find out what expertise they have and how much you invite an expert.
Try to build a relationship once you have shortlisted your speakers and it is time to invite them. Comment on their blog, listen to their podcast and use their social media. So you will have material on them when planning the event.
The more personal your pitch, the better your chances of hearing an answer. After they respond, it is best to make a call and discuss everything to make sure you are on the same page and the agenda is clear.
- Create an engagement strategy for the event
A virtual event isn’t just about a presentation and a speaker. it should be as interactive as possible. If attendees listen to the speakers all day, it gets boring. There should be some activity for them.
This can be a question and answer session, a network, polls, quizzes, etc. This keeps attendees busy throughout the event so they can’t ricochet off.
Create an engagement strategy for the event that includes activities at each interval. Some can be like surveys during meetings, others can be like networking between breaks. Keep a list of such activities ready so that you can keep them busy whenever you feel the audience is bored or when there is a delay.
It is one of the essential factors for a successful event – so don’t overlook its importance.
- Have an event marketing plan
Marketing is essential to ensure a good number of people attend the event. You have had to generate a buzz about the event since the day you start planning to keep people updated and updated.
Create a plan before, during, and after marketing to keep interest going. Here’s how you should plan it:
This stage should promote the agenda, get people to talk about it, activate social profiles, and send a press release to the intrigues to keep track of the event. This will ultimately lead to the purchase of tickets.
This phase should focus on real-time updates of the event so everyone is interested in what’s going on inside. These highlights would be an advantage if you are also planning a second edition of the event.
This should mainly include testimonials about the event, experiences, some behind the scenes action, key highlights, etc. This will help you finish the event on a good grade and set the stage for the next edition.
Hosting a virtual event presents a number of challenges. However, if you prepare in advance, it can be a smooth ride. This is one of the best ways to build a community, connect virtually with people around the world, and create a lot of value.
Focus on the planning phase and provide authentic, valuable content to the audience. Use these five tips to help provide your audience with a high quality event experience and make them successful.
Adela Belin is a content marketer and blogger at Writers Per Hour. She is passionate about sharing stories with the hope of making people’s lives better and contributing to their personal and professional growth. Find her on Twitter and LinkedIn.
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