Mary Aufdemberg turns into Common Supervisor of Product Technique and Market Improvement for DTNA
Mary Aufdemberg becomes General Manager of Product Strategy and Market Development for Daimler Trucks North America.
Daimler Trucks North America
Daimler Trucks North America (DTNA) announces that Mary Aufdemberg, previously General Manager and President of Daimler Trucks Remarketing (DTR), has been appointed General Manager for Product Strategy and Market Development.
“Mary was a driving force behind the unprecedented growth of SelecTrucks and the entire portfolio of Daimler Trucks Remarketing activities,” said David Carson, senior vice president, sales and marketing, DTNA. “Their proven track record in brand management, their relentless focus on customer needs and their strong familiarity with our Freightliner and Western Star product ranges are a winning combination to support our ongoing sales leadership and the future of our product development with input from our customers, our dealers and our employees. “
Aufdemberg began her career at Daimler in 2004 in the financial services division of a subsidiary, before officially joining DTNA in 2008 as head of the education and marketing center at Thomas Built Buses. In 2012 she took on a management role as Director, Product Marketing for Freightliner, where she played a key role in the introduction of the New Cascadia and the premiere of the first self-driving concept truck from DTNA. She joined DTR in 2017 as Director of Acquisitions and Operations and was promoted to General Manager and President in 2019. Under the leadership of Aufdemberg, the DTR team launched an aggressive growth strategy for the SelecTrucks brand, which was expanded to include 11 locations over the course of its tenure.
Aufdemberg succeeds Kary Schaefer, who is changing to a new role as chief engineer for cabin systems / overall vehicle technology. Schaefer is a 23 year old DTNA veteran who prior to her role as general manager of product marketing and strategy held a variety of engineering roles of increasing scope and responsibility.
“We owe an incredible amount to Kary for the last six years she has managed our Freightliner and Western Star products and brands,” added Carson. “She has been a steadfast advocate for our customers and dealers as we’ve brought so many products to market inspired by their feedback and tailored to their needs, including the all-new Western Star 49X and the groundbreaking Freightliners eCascadia and eM2.”