Mediocre Core Internet Vitale Sufficient when the competitors is worse?

Loren Baker of the Search Engine Journal asked if a mediocre core web vital score was good enough in situations where the competition was doing badly. In other words, is it good enough if your results are better than the competition? Martin answered the question and then went into detail about the role of the tie and how big the impact of the scores will be.

Screenshot of Loren Baker in an interview with Martin Splitt

Loren asked:


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“How relative are the most important web vitals to the area in which someone is competing? Is it still just as important to prioritize all of these fixes when people in your competitive field don’t and how much of a difference that will make? “

Relevance and content are paramount

Martin’s response implied that even if mediocre core web vitals outperformed the competition, what really matters most is content and relevance.

Martin Splitt replied:

“This is really very, very difficult to answer because it’s obviously one of many signals and … it should be obvious that relevance and good content are still more important than speed because that fast-delivering content is still that content . “


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Tie breaking ranking signal events are rare

There is an understanding in the SEO industry that small ranking factors such as page speed or HTTPs are tie breakers.

Martin Splitt revealed that ranking situations in which a tie breaker decides the ranking are extremely rare.

Screenshot by Martin Splitt commenting on ranking signals

Screenshot by Martin SplittMartin Splitt says that all things are never the same in a ranking

Martin continued his answer:

“So if you assume that all other things are the same (they never are!) … you could see that the core web vitals have a tie-breaker effect that you would see an improvement in rankings.

Obviously, this is practically never the case, so depending on your niche and the particular circumstances on your site compared to your competitors’ sites, you may see bigger effects or slower, smaller effects, depending on what you’re asking about the intent location and any other factors that may be present. “

Core Web Vitals Effect Could Be Variable?

Martin was not sure what influence the ranking effect of the Web Vital kernel could have on the search results.


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“So I can’t say it won’t be a big shift because it’s going to be a big shift for some people.

I can’t say it will be a small layer because it will not be a small layer because it will be insignificant small to some people.

So that still remains to be considered. “

Loren asked:

“Do you think the shift will increase over time, even if it is small in the beginning?”

Martin replied:

“Could be. Maybe not. I assume that it is roughly similar to HTTPS, maybe a bit stronger, since HTTPS is now part of the page experience signal as soon as the rollout takes place.”


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Strength of the Web Vitals ranking signal

Often times, when a Googler says “maybe” to an answer, some people feel like they’re hiding something.

But that’s not always the case.

In another interview (about the ranking of passages) Martin Splitt mentioned that they do not always know what the weighting of ranking signals is, since they are automatically adjusted up and down by machine learning. Hence, it is possible that the mix of signals related to major web vitals may be stronger than other page experience signals or less.

One thing that Martin strongly emphasized is that content and relevance are the top priorities in ranking and that there are practically never any breakthrough ranking signals.


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And it seems that the answer to whether having mediocre core web vital signs is good enough when the competition is getting worse results is no, since content and relevance values ​​remain the most important signal for ranking.


See Martin Splitt talking about the most important web vital signs after 5:15 minutes:

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