MHS begins influencer advertising and marketing & put up manufacturing providers
An influencer influences – as the word suggests – a group of viewers who follow their blogs / vlogs / social media posts. During this time of the corona pandemic, the consumption of online content has multiplied. This has resulted in influencers having more control over product placements in their content.
The global influencer marketing industry is expected $ 15 billion in 2022 compared to $ 8 billion in 2019. In IndiaThe industry is small but is about to grow $ 2 billion Influencer marketing is one of the best ways to gain trust for brands today. Influencers can bring great customer acquisition to brands by creating great content on their social networks. Brands have started to see the importance and impact of influencer marketing. This has resulted in an increased proportion of the influencer marketing budget in the total marketing budget.
in the India, around 70% of influencers come from metro cities – with Mumbai and Delhi over 50% of influencers. However, around 30% of influencers come from tier 2 cities. Almost 50% of influencers are between 18 and 24 years old. Over 80% of influencers are tagged as micro or nano influencers, which means they have a fan base of less than 50k.
The biggest challenges influencers face are: lack of clear benchmarks for the value of work, delays in payments, expectations of quick results, lack of training, and lack of clear expectations. As the focus on this marketing segment increases, there is a clear need to address these issues and expand the influencer ecosystem.
With this goal in mind, Abhishek vyas and Nitish Kalra started My Haul Store (MHS). A one-stop solution platform for influencers. The company offers influencers a platform where they can present their videos / blogs, offer training and support in creating and editing videos, marketing projects from brands and steady sources of income. MHS is a trending influencer tool that can help promote sponsored and non-sponsored products in an efficient and interactive way, and provide a great user experience for subscribers and followers.
Abhishek and Nitish quit their six-figure jobs and entered the world of entrepreneurship. In their previous organizations, they had worked with influencers and understood their problems. They also saw a great opportunity in solving these problems for the influencers and the brands.
In mid-2020, MHS contacted Amazon with a proposal to manage and activate the influencer marketing program. “It took us three months to run the pilot and then we were able to convince the Amazon team of the value we can deliver,” he said Abhishek vyas, Founder and CEO, MHS. This deal confirmed what he and his co-founders wanted to achieve.
MHS started with a group of fifteen influencers and made a modest profit on affiliate marketing. The duo reiterated that allocating their funding was a gradual process and that they had never made a decision.
Video editing is one of MHS ‘strengths. The competent team at MHS cuts influencer videos and highlights content for the influencers. The revamped content removes the clutter, reaches the right audience, and increases brand engagement. The services are designed to help influencers break away from the limitations caused by lack of equipment and time savings in post-production.
“We want to enable influencers to focus on their craft and bring out creativity and quality content, which basically increases their commitment and engagement,” he said Abhishek vyas, Founder and CEO, MHS. MHS offers bespoke packages to make the services accessible and affordable to all influencers in the field.
Other services offered by MHS include digital marketing, photography, graphic design, and video production. Abhishek vyas added: “We are in the process of creating a single point of contact for innovative solutions by bringing the best together.”
MHS has secured the marketing of Amazon Influencer as well as the filming before and after the launch for companies and is looking forward to having more influencers and brands on board. The company has revised Rs 7 crores sales in a short time. The company will work towards adding more services. These will help solve influencers’ weaknesses, design and implement marketing campaigns for the brands and expand the entire ecosystem of influencers, brands and users.
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