Nebraska and The Brandr Group launch group licensing for scholar athletes
The University of Nebraska and The Brandr Group (TBG) have entered into a group licensing agreement for the university’s student athletes covering all 24 Cornhusker varsity sports. This partnership creates new opportunities for Nebraska’s student athletes to benefit from their name, image and likeness (NIL) by using the school’s official trademarks and logos.
“A lot has happened in college athletics in the past few months, but one thing that hasn’t changed is Nebraska’s commitment to serving and supporting our student athletes, and this partnership with The Brandr Group is the latest example for that promise. ” “Said Trev Alberts, Vice Chancellor and Athletics Director of Nebraska. “The Brandr Group will enable our student athletes to highlight their personal brands as well as the broader Husker brand. This group license agreement allows our student athletes to benefit financially from their NIL through opportunities such as jersey sales, video games, and trading cards, while also creating merchandise and unique engagements that our fans will appreciate. “
Partnering with The Brandr Group enables student-athletes to share the NIL in licensing and marketing programs that will be co-branded with the Nebraska logos and trademarks. Student-athletes have the option to volunteer for a group licensing program. TBG will provide group licensing opportunities on behalf of the student athletes, and the program does not limit individual NIL rights.
“There are few brands better known than Nebraska Athletics, and we are excited to start a new chapter in their history by providing Husker student athletes with new, lucrative opportunities,” said Wesley Haynes, CEO of TBG . “With this group license agreement, you can now take advantage of your NIL through co-branding opportunities across the Nebraska merchandising portfolio. It is an honor to work with Husker Athletics and bring this program to life for their student athletes “and their passionate fans.”
TBG, a brand management, marketing and licensing agency, will administer and administer the program and develop licensing opportunities on behalf of the student athletes. With decades of collective management experience for some of the world’s largest brands, TBG also manages the group rights program for the NFL, NBA and MLB college players’ associations.
Products that combine team logos and player names and numbers have made up a large part of licensed sporting goods sales at the professional level for decades, and this program opens the door to the same opportunities for student athletes at the college level. Fans can expect to purchase official Nebraska items, including team jerseys, with the name and number of their favorite Cornhusker players who have joined the respective group licensing program once TBG makes arrangements with appropriate school brand licensees.
About the Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency run by a team with decades of collective management experience for some of the world’s largest brands. TBG has grown to be the premier group licensing program agency with college sports programs and their student athletes in the Name, Image and Likeness category, including the biggest brands in college sports. TBG works with well-known brands, universities, sponsors, corporate brands, athletes and events to maintain, diversify and monetize intellectual property through professional brand management and licensing. More information is available at www.tbgusa.com.