A new members-only online community has been launched to support marketing professionals in the mortgage sector.
The Mortgage Marketing Forum aims to provide knowledge, support and inspiration to those who work in the field.
The community is currently being tested with more than 30 members and is open to marketers from across the industry, including lenders, brokers, distributors, technology companies, and others.
It will host regular events, provide access to reports, and provide members with a confidential environment in which to share ideas, thought-leading content, and est practice.
Membership costs £ 500 per year for individuals, £ 1,000 per year for small teams of up to four members, or £ 2,000 per year for teams of five or more.
The online community is hosted on the Mighty Network platform supported by WhatsApp, Twitter and Clubhouse communication channels.
The community is founded by Jeff Knight, Paul Hunt and Alex Hammond who have over 65 years of mortgage marketing experience in a number of companies including The Mortgage Works, Castle Trust Bank, Pepper Money, Foundation Home Loans, GMAC- RFC, Kensington Mortgages, Platform, Lehman Brothers and Countrywide.
Jeff Knight says, “The Mortgage Marketing Forum is a unique community developed and built by marketers for marketers.
“Our goal is to promote the importance of marketing on a tactical, commercial and strategic level, and to equip marketers with the tools they need to add even more value to their business.
“As a community we will offer all members the opportunity to learn, connect with like-minded people and hopefully have some fun.”
Paul Hunt says: “Education and development are important in every company and at all levels.
“It’s not something you can accomplish by simply sending someone on a class, and it’s most effective when it comes to sharing thoughts and ideas with people of your age and more experienced.
“Today, most companies in the mortgage industry have small marketing teams, which limits the ability to learn and develop, especially in the current environment where so many of us work remotely. “Membership in the Mortgage Marketing Forum is inclusive and for all levels of marketers for any type of business in this market.
“The way companies communicate and interact with customers is changing rapidly, whether those customers are brokers, borrowers, or other stakeholders.
“The forum is here to facilitate ideas, discussion and debate from CMOs to those starting their careers in marketing.”
Roselle Allsop, Group Head of Marketing, Lending Digital and Design at OneSavings Bank Group, says, “As a member of this incredible initiative, I look forward to the opportunity to network with like-minded people.
“This forum aims to harness the creativity and professionalism of marketing within the industry to share best practices and provide a platform for marketers to learn from each other in a collaborative space.”
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