Newbie hashish Search engine optimisation key phrase and search phrase analysis

By Jack Last updated Aug 24, 2021

This article by Adryan Corcione was originally published on NisonCo and appears here with permission.

For those of you who have already dealt with cannabis SEO, you probably already know a little about keyword research, but for those who don’t, this is one of the most fundamental parts of your SEO strategy. Keywords are simply the search queries that are entered into a search engine like Google to find a product or answer a question. Using keyword research will help your target audience find your brand of cannabis.

Our own SEO content and copywriter Kelly Ebbert has put together a presentation on cannabis SEO keyword and search phrase research for beginners. Below is a video and a brief overview.

Keyword research

This ties in with SEO through search queries.
It helps cannabis brands by generating leads and increasing sales.
Remember to be prepared with a goal such as: B. Build brand awareness, get leads, etc.

Short-tail keywords

Short-tail keywords are relatively short and very competitive.
For example, “Cannabis Gums” got 22 million results.
Even though you rank high, you may not reach your target audience.

Long-tail keywords

Long-tail keywords are much more specific and are more likely to convert.
They will likely result in lower search volume, but don’t let that discourage you.

Geographically targeted keywords

This is best for local cannabis companies targeting consumers in a specific area to set your business apart from your competition.
For example, if you’re a cannabis company in Pittsburgh, go beyond target keywords like “cannabis gums near me” and try something more specific like “cannabis gums in Pittsburgh” or “Pittsburgh cannabis gums”.

Product defining keywords

These keywords are often based directly on the brand name.
NisonCo offers services such as cannabis SEO and psychedelic PR, therefore our keywords include “NisonCo cannabis-SEO” or “NisonCo psychedelic PR” in addition to “cannabis SEO” and “psychedelic PR”.
This can help you, the leading expert, demonstrate authority to potential customers.

Customer defining keywords

Customer-defining keywords define a customer’s likely search phrases.
Put yourself in your customer’s shoes and think, “What would I be looking for if I were looking for my company or a business like mine?”
You don’t necessarily need to focus solely on keywords related to your product offerings, but rather on keywords related to your business purpose.