Novi wins search engine marketing contract for related TV apps




Lancaster-based digital agency Novi Digital has won a contract to manage digital marketing (SEO and PPC) for connected TV app agency FX Digital.

FX Digital is a multi-award-winning developer of connected TV, OTT (over-the-top services that provide streaming over the internet and bypass traditional distribution) and VOD (video on demand) applications on all popular connected TV platforms, including smart televisions, set-top boxes, and game consoles.

Novi’s digital marketing campaign for the London-based company aims to generate leads with customers who may already have apps on other platforms but want to add connected TV apps to their offerings.

Aaron Crewe, Managing Director of Novi Digital, said, “FX Digital is a team of nearly 50 people who work with a variety of global brands and pursue projects in a variety of emerging technologies with an emphasis on developing TV apps.

“Our campaign aims to help potential clients enter these sectors, with an emphasis on drawing attention to the strong case studies of FX Digital on their website.

“At Novi, we work closely with our clients to make full use of data and research, and to take a holistic approach to SEO and PPC by combining data and psychological methods for maximum campaign success.”

With offices in Lancaster and London, Novi Digital is an award-winning, data-driven and psychological focused B2B SEO and PPC specialist agency that uses automation, AI and machine learning to run SEO and PPC campaigns for over 300 clients in the UK and across Britain carry out the world.

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