Objectives & plans for each startup founder

Unfortunately, there is no magic guide to starting a new business. I know if only it was, wouldn’t it? And overnight success stories don’t exist … it’s all hard work hidden. And no, we don’t want to stop you from becoming a startup founder. We just want to make sure you know it’s not an easy task.

The satisfaction you get when you create something (big or small) feels so good, but when you add something negative, complications arise. But with more satisfaction, there are more obstacles that you have to overcome.

We know that every startup journey begins with an existential crisis. We understand that this investment is becoming a branch of their lives, and every other startup founder knows it.

So we would first like to tell you to take a deep breath and relax. Then we’ll walk you through some of the explicit goals you need to set and some strategies to help you succeed.

Early important goals for startups

go online

An important lesson learned over the past few years is that being online is an absolute must if you are to survive. This of course applies to every startup founder. Dog Walk Company? Go online. Personal trainer? Go online. Pizza delivery boy diving? Interesting, but also go online.

So how do you go “online”? There are a couple of options. First and foremost is your website. This is your hub for people to understand who you are and what you are selling.

Second, social. This is a great place to reach out to your target audience, build brand awareness, and educate consumers about the benefits of your goods or services. You need to fully understand your audience and the message you are trying to get across before introducing your company to the world.

Offer unique profiles

As a startup founder, you have thought at least once whether your business plan is unique. Which is wise. With so many companies out there, you want to stand out and bring something new to the world. This also applies to our customers. So you need to establish and create your ideal customer. Keep in mind that this will change and refine over time, but you need to understand who would benefit most from your product or service.

Now you think how do I do this A good starting point is to determine whether you are a B2B or a B2C. And just to refresh your memory, they mean this:

Business-to-Business (B2B) is a company that provides services or products to other companies, such as manufacturers and wholesalers or retailers.

Business-to-Consumer (B2C) is a company that sells directly to individual consumers. They are two separate business models that serve different types of customers: corporate and the other direct to consumers.

Well, there are factors to consider when creating your customer profile – as much as B2B is different from B2C, so are consumers. So here are some great getting started questions to ask and answer yourself to get one step closer to understanding your customer profile.


  • Do your goods or services make more use of one geographic location than another?
  • What sales margin would a company have to have in order to be able to afford your goods or services?
  • Does your company target specific personalities within these companies, be it COO or Director of Marketing?
  • What industries would be likely to need or want the goods or services you are providing?


  • What kind of person would benefit from your goods or services?
  • Do your goods or services make more use of one geographic location than another?
  • Do your goods or services help a specific goal or people, whether parents, seniors or young people?
  • What is your consumer’s personal income and can they afford your goods or services?

Would you like to dive a little deeper? Well, you should. Here are some templates to help you create your unique customer profiles. Remember, there is no one type of customer. It’s a great idea to build more than one!

A marketing plan

A goal without a plan is really just a wish! And I hate teaching you, but four-leaf clovers don’t work. So let’s make a plan !!

Now, think about the top three marketing pillars that should be the foundation of any startup founder’s marketing plan: social media, email, and traditional / SMS.

There are many reasons why adding social media to your marketing plan is important, and it’s easy. First, people there spend most of their time online. This doesn’t mean you don’t need a website. Of course you do, but there are 1 billion active users on Instagram right now. Social commerce also involves using social media algorithms to understand customer social behavior and preferences.

Well here’s something that will never let us down if done right, email marketing. 80% of small businesses rely on email as the primary channel for customer growth and retention. But the crucial piece of advice, which I cannot stress enough, is good email marketing. There are many things that will cause you to end up in spam like the rest of them. To benefit from email marketing, you want it to be personal, always have a CTA, and have a clickable subject line.

When was the last time you looked at your cell phone? Are you reading this blog on your phone right now? My point is we look at our phones a lot. How, all the time! So SMS marketing is another way to reach your customers. But people’s phones are in their personal bubbles, so you need to be smart to get permission to limit yourself to just the content you send them and reach them at the right time.

So we have social media, email marketing, and SMS – this is a solid foundation for a marketing plan. But why not make it stronger? Do we agree? Adding customer reviews and recommendations is a great way to get a more prominent brand voice behind your business. And don’t forget, word of mouth applies too.

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Start selling

I know it sounds silly. But of course every startup founder has to do this moola here. This is specifically about the first sale of your goods or services! Structure is as important as your goals themselves. Set yourself many goals, small and large, both of which are just as important as the others.

When someone asks me what specific goals should I set myself? I say SMART.

To make sure your goals are clear and achievable, each should be:

  • Specific (simple, meaningful, significant)
  • Measurable (meaningful, motivating)
  • Available (agreed, available)
  • Relevant (appropriate, realistic and resourced, result-oriented)
  • Time-bound (time, time-limited, time / cost-limited, timely, time-critical)

Clean up your budget

Yeah, I know I may sound like your mom, but it’s time to clean up your budget! The cleaner the budget, the better the chances of success. Being organized with your finances, having a solid understanding of your taxes, and setting up a fund for rainy days are all things that make a clean budget.

A common mistake new business owners make is that as long as they can get their hands on a large enough bundle of money, they can put it in a business checking account and it will surely cover all expenses. This is so wrong and far from wise. Unless you are an expert on budgeting, enlist the help of someone who is. It is important to have a very detailed budget before spending a single penny.

Tips and strategies to move forward

Be social

Yes, introverts, you are one of them. If you want your business to be successful, you have to be social. As a startup founder, you have to be sociable. You need to connect with people at networking events and online through your social media platforms.

Sometimes you’ve already done your homework and know the right people that you need to know. Fortunately, you’d be ahead of a lot of people. And that’s not to say that you should stop networking because your mother’s uncle’s sister-in-law knows someone high up, fill that void and keep meeting people and learning, this will mainly benefit you in the long run.

If not, go ahead. In either case, the ability to build new relationships and nurture and nurture existing ones is essential to the vitality of your business.

Planning is everything

Do you remember what I said about planning? Well I hope so. We all know how most things go when there is no planning. There are always problems that will arise. Sometimes small, but sometimes big, and do you even want to risk that with your business?

The endless list of expansion details must be completed before you can successfully start a new business. Make a business plan, set goals, and don’t skip steps because they are tedious. Strategic Grunt work is critical and a necessary step in progress, but you will also be forced to choose specialist assignments as your business matures.

You’re not alone

And you have to remember that. It’s a bit too easy to get caught up in the stress of being a startup founder. There will be good days and bad days, and to be honest, those bad days can come up one after the other, so it is important to surround yourself with an appropriate support system. Whether relatives, employees and, above all, other startup founders and like-minded people, listening to their advice and leaning on them is not only a good idea, it is necessary.

And don’t forget to check your ego at the door before entering the world of startups.

You can’t do everything

Just because you’d rather do it yourself doesn’t mean you should. Don’t get this wrong, not everyone is good at everything. Focus your time and energy on your talents. The rest is where you ask for help. Finances aren’t many people’s strengths, so bring in an accountant. Be humble and ask for help when you need it. Outsourcing can be an inexpensive way to manage tasks and delegate work.

Before hiring, do an analysis of how much time you can save by hiring a specialist and calculate what you will make with the time freed up in your schedule.

Bring away

If after reading this blog you only go with one thing it should be, don’t give up. Ever. And also plan. Plan as much as your plan has a plan. You’ll thank us in the end … you have this!

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