Octane AI is powered by Shopify | Firm acknowledged as finest storefront app
NEW YORK – (BUSINESS WIRE) – April 20, 2021–
Octane AI, the leading marketing personalization platform for eCommerce brands, was named Best Storefront App in the 2020 Shopify Commerce Awards on April 15. This award shows how Octane AI can shape the future of e-commerce by democratizing personalization technology for thousands of e-commerce brands.
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“The world’s largest brands are experts at getting to know their customers and building relationships that enhance the shopping experience through personalization and empathy,” said Matt Schlicht, Co-Founder and CEO of Octane AI. “At Octane AI, we are democratizing the core competency of personalization for any ecommerce brand, especially those with no experience in software development, data science, and AI.”
According to Shopify, the companies selected for an award build the most innovative, interesting and cross-border storefronts and apps in the industry. The Commerce Awards received nearly 3,000 entries in categories related to user experience, development, and overall business build. Octane AI was one of a total of nine winners.
“The Shop Quiz is a great example of personalization and shopping companions, which is important for DTC brands. The user interface is nice and looks well integrated, ”said Jean-Michel Lemieux, CTO at Shopify.
Customers in all industries have experienced the benefits of personalization. Jason Wong, CEO of Doe Lashes, said, “The ability to ask questions to help build their profile and recommend the right product to them has been one of the biggest drivers of our growth. The personalized experience has led customers to trust our brand, and we have The Octane AI Shop Quiz, our email opt-in has increased threefold. “
The Shop Quiz enables merchants to humanize and personalize the e-commerce experience with technology that acts as a virtual assistant to recommend the right products and build a deeper relationship with visitors. This increases sales through improved website conversion, AOV, ROAS and loyalty. The quiz is code-free and deeply integrated into Shopify, Klaviyo and Facebook. This enables the creation of better omnichannel marketing experiences on the website, in Facebook ads, as well as in messenger, SMS and email.
“The Octane AI quiz was a critical element in helping our customers find the best skin color for our underwear and hosiery products. Your referrals account for about 30% of our online store sales and help us deliver personalized emails and advertisements to our customers, ”said Fischer Yan, growth advisor at Nude Barre.
2020 brought unexpected challenges to traders around the world. Organizations have continued to demonstrate their resilience by building online experiences that foster deep customer relationships. The goal of Octane AI is just that: Humanize the online shopping experience by helping merchants collect buyer data that they can use to personalize every recommendation, promotion and communication shared with their customers.
“We really changed the company in 2020. And the most important thing was that we started the shop quiz. It’s a completely different type of product and experience than anything we’ve ever done. We have used Facebook Messenger marketing and SMS marketing in the past, but the shop quiz is really visual, part of the website itself, beautiful and a super creative product, ”said Ben Parr, Co-Founder and President of Octane AI. “We are honored to accept this award as a commitment to helping merchants around the world have better conversations with their customers and putting our customers first in creating these tests.”
The nine winners of the Shopify Commerce Awards 2020 are listed at www.shopify.com/commerce-awards and can also be found in a recent article on the Shopify blog. Octane AI also published an article about their award.
To learn more about how Octane AI can enhance the personalized customer experience for your e-commerce brand, visit www.octaneai.com or request a demo. Follow @OctaneAI on Twitter for the latest news, offers, and marketing tips.
About Octane AI
Octane AI is the no-code personalization platform for ecommerce brands based on customizable tests for Shopify that get to know each customer on a personal level and enhance their shopping experience on the website and through marketing channels such as SMS, Facebook Messenger, ads and e- Personalize mail.
The company was founded in 2016 by three Forbes 30 Under 30 founders and is backed by leading Silicon Valley investors General Catalyst, Bullpen Capital, Boost VC and FJ Labs – the investors behind Warby Parker, Snapchat, BigCommerce, Alibaba and Outdoor Voices. Octane AI is completely removed and employs team members in more than 12 countries.
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