As we know, marketing is the backbone of strong and prominent business and branding. This helps companies develop and get better by introducing new and effective marketing strategies.
Location-based marketing has become an indispensable part of our everyday customer life.
Even if we are not particularly looking for a service provider in our area, search engines, especially Google search, still share relevant, local results with us.
As a business owner, you should benefit from this even when you are far away.
Local marketing primarily refers to the method of marketing or marketing strategies that a brand uses to introduce its products or services to people in their local area or area and to attract new and potential customers in a certain area with the intent to turn them into longtime customers.
In general, local marketing is used by companies that have a physical storefront in their community, such as restaurants, retailers, spas, doctor’s offices, bars, etc.
What is local marketing?
Local marketing can be a gold mine for your brand, but only if you use it properly. Find the latest trends and channels that are enabling many local businesses to rise.
Local marketing is a marketing strategy that targets potential customers within a specific radius around a company’s physical location or location. It is also popularly known as Location Based Marketing, Local Store Marketing, or Neighborhood Marketing.
Local marketing can work for any business that is physically present in a location, such as shops, restaurants, and bars, or for any locally based businesses that travel to a customer’s location, such as plumbers and electricians.
How does local marketing help?
Local marketing is extremely important to small and medium-sized businesses that rely on people to visit their physical location to buy goods and services, including shops, doctors, physical therapists, bars, restaurants, car dealerships, etc.
Consumers rely on referrals and the internet to find these local brands:
The good news is that Google’s search algorithm uses a searcher’s location to show relevant local brands, even if a user doesn’t provide a location or uses “near me” in their query. This is a great benefit for local brands and not too difficult to implement.
Top 5 local marketing tips for 2021
- Build a mobile-friendly website
61%, that’s more than half of all Google searches take place on a mobile device. This undoubtedly also applies to customers in your area.
How can you use this data to underpin your local marketing strategy? The easy way to do this is to make sure that your brand’s website is fully functional and also optimized for use on cell phones. That means you need to make sure your website can be scaled to different screen sizes and browsers, and has clickable contact numbers for easy contact. These simple changes can dramatically improve your local marketing conversion rates.
Part of localizing your website is making your content more relevant to your local audience and consumer base. First, add location-based terms to your website. For example, instead of a bakery, your home page could display the best bakery in Wrigleyville.
Localize your content wherever it is relevant and keep that language constant between your website, digital ads and social media.
Second, add location pages to your website. This is especially important if you have more than one physical location. These pages publish your brand name, contact number, address, and other relevant business information; They also help you rank on the local Search Engine Ranking Page (SERP).
If possible, mark locations and geographic areas in your social media posts. Include your local keywords in hashtags and bios as well. Tag other relevant local accounts in your post for additional posts and exposure. When placing ads or boosting posts, make sure you’re targeting your local region. You can also try re-marketing your existing customers.
A return on investment (ROI) of 4200% is possible when you invest in email marketing. Yes, even today, if you Spend $ 1 on email marketing, get a $ 42 ROI back.
This is one of the oldest yet most powerful marketing strategies that practically presents a brand to customers. Nevertheless, it also works smoothly when generating leads in real time. Email marketing is used to target specific niches in order to meet their needs directly. Other leading strategies like PPC can be advanced through email marketing.
- Manage your listing in search engines
Individuals today search online or on their phones to find out what the first step in the customer journey is, often using Google or Bing, and then visit the company.
You can manage much of the information that appears in Google’s Business Listings, including your address, contact number, hours of operation, pictures, and more, through a free Google My Business account. If you haven’t claimed your listing by now, you can no longer afford to move it. Bing also has a similar entry space.
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ABOUT THE AUTHOR
Aashish Yadav
Content Writer, Martech Cube
Aashish is currently a content writer at Martech Cube. He is an avid and passionate writer. His main interests include covering different aspects of technology and mixing them with amateur ideologies to create an interesting mindset. His main interests range from medical journals to marketing.
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