Prime Eight Social Media Challenges In 2021 And How To Tackle Them
With any marketer, brand, or agency on social media, it’s hard to stand out. However, if you tackle these social media marketing challenges head-on, you can get higher growth and better achieve your goals through social media.
We’ve listed the top eight social media challenges to face in 2021 and how you can address them to maximize your social media growth.
1. Stand out from the noise
Anyone looking to make it big online and on social media is giving you the opportunity to attract the right audience and expand your reach. However, with so many profiles vying for attention, you need to stand out from the billions of social media accounts to reach your audience.
One way to stand out from the noise is to pinpoint your niche and define the type of content you want to create. Take a look at which profiles are similar to yours and identify the gaps in the content they create and see what you can do to be unique and memorable.
For example, many profiles share tips for digital marketing. Instead of generalizing your expertise, you can narrow your scope to share tips on digital marketing for SaaS or agencies. This niche can help you attract the right audience faster and share content that no one else would publish.
2. The choice between quality and quantity
One of the biggest social media marketing challenges that many people face is deciding between releasing many posts or releasing very few high quality posts. Most marketers make the mistake of thinking that quality and quantity are mutually exclusive. In the end, they either share a lot of content but with no structure, branding, or quality in their content, or they share well-researched and designed posts once a week.
Finding the right balance is key. When creating your social media posts, you shouldn’t just be creating all of your posts in bulk. Instead, make sure that each post has meaningful content and adds to the value you want to create. Invest in graphic design software and stick to a certain style when designing your creative elements and define your branding, whether it’s your colors or your typeface.
However, do not over-optimize! Once you’ve defined your design templates and have a clear idea of the content, it shouldn’t take more than 15 to 30 minutes to put together a social media design.
3. Building a ready-to-buy audience
Many marketers make the rookie mistake of pushing a service or product and asking their audience to buy within their first few social media posts. On the one hand, they already have a low number of followers in those first few days. In addition, these followers are still getting to know you. So if you ask them to buy from you early on, you will not be able to develop a relationship with them and keep them as loyal followers.
Instead, use your first year of active social media posting just to add value to your followers only. Show them the value you can offer and get their buy-in before asking for anything in return. This strategy will help you build your credibility online, build long term relationship with followers, and better achieve your goals.
4. Stay in tune with the publication
Raise your hand when you’ve shared a post on social media and then gone away for a week or two. We are all guilty of inconsistency with our social media strategy. In the absence of urgency, social media is often viewed as a low priority task and often takes a back seat due to other timely projects on our plate.
However, if you stay consistent with posting on social media, your audience can build and look forward to seeing your post appear in their feed at a specific time each day. That consistency is sure to pay off and help you grow your growth, whether it’s a higher fan base or more visitors to your website.
You can stay consistent by creating your social media calendar a month in advance and setting daily reminders to be published at a specific time.
5. Be one step ahead of the algorithm
The social media algorithm is constantly changing. For example, when Instagram launched Reels, accounts that first posted Reels saw triple-digit growth. Some profiles reached 1 million followers in just three months.
If you keep an eye on the changing algorithm and adapt to those changes immediately, you can benefit from it. There are three ways to do this:
- Keep an eye on the trends on the social media channel. Understand what type of content and memes are being shared on any given day or week, and create relatable content based on those insights
- Be the first to test the new features that have been released. Social media platforms prefer accounts that try out new features first and improve their visibility.
- Subscribe to websites that publish social media content and digital marketing magazines. Spend some time each day reading what’s new in the social field.
6. Turn social media followers into leads
After you’ve built a following, you’ll need to warm them up to buy from you. Turning social media followers into leads is difficult, but with the right tools, it can be done.
You can start by getting followers to engage with your content. Use interactive elements like polls, questionnaires, and reaction sliders to get the audience involved in your content. That way, your audience would be actively engaging with you and you can also use this to understand their weaknesses.
For example, if you sell products online, you can ask your followers what they would like to buy. Give them a behind-the-scenes look at your process, the colors you use, and the way you create your products. So if you’re sharing a new collection, these followers are more likely to be willing to buy from you.
In addition to interactive content, replying to comments from your followers is a big part of how memorable you are for your audience. Your followers would feel like they are building an authentic connection with your brand and continuing to connect with you. They would then be more willing to listen when you share a product or service that you introduce and become your advocates in the process.
7. Diversified strategy for different platforms
Every social media platform is different and the audience engages with the content in different ways. You can’t share a picture created for Instagram on Twitter and expect it to resonate with your audience. You’ll need to tailor your strategy based on the platform you’re sharing and the formats that the platform is best known for.
Customizing your strategy to suit your various social media platforms doesn’t have to be difficult. For example, if you’re using a spreadsheet to help plan your social media content, the first step is to define what your post is talking about and outline the key message of your design copy and caption.
You can then fill in the copy and the labeling for the different channels. For example, for Facebook and Instagram, you might have a longer label and a series of carousel images. The same post on Twitter could be a thread with interactive polls to keep the audience excited.
By taking this branchy approach to your social media strategy, you can spend less time planning and still get your content right for the different platforms you share it on.
8. Use analytics to make informed decisions
Many social media managers create a calendar and template for the different types of content they want to share and put them on autopilot. This is harmful and hinders your growth. They have no idea if the content type is performing well. You may lose followers due to a certain type of post, and you may not even realize it.
Establish a process of reviewing your analytics every week to understand which posts are getting more hits with your audience and why. With this insight into your social media strategy, you can tweak your social media content to improve your performance and share value-driven content that will help you capture and engage more followers.
You can also do a monthly review of your social media strategy before creating your monthly social media calendar. This audit will help you keep track of what changes you’ve made over the past four weeks and see what worked best. You can then use these insights to create a social media calendar that is more engaging with audiences.
Take on your social media marketing challenges in 2021
With billions of users accessing you, social media is one of the easiest ways to attract new customers and create opportunities for your business to earn more. Some of the most successful companies have been able to validate their products and services and acquire their first customers through social media. When done right, social media is sure to help you attract new audiences who would be willing to shop with you.
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