Programmatic Answer Supplier ucfunnel works with TCL FFalcon
ucfunnel, a global provider of programmatic smart media solutions, announces a new collaboration with TCL FFalcon, the world’s leading Internet and AIxIoT service platform. away North America, LATAM and the EU will join forces to introduce ucfunnel’s marketing automation solution, which provides interactive features and personalized advertising to target audiences on the TCL channel, the streaming entertainment service of the electronics brand TCL.
ucX, the AI-enabled ad exchange platform operated and developed by ucfunnel, delivers 150 billion impressions per month. The platform helps premium content providers and global marketers consolidate, facilitate, create and automate a wide variety of marketing activities, paired with SVAD (Splash Video AD) and LCAD (Launcher AD) for premium streaming content on the TCL channel.
Through the partnership, users will experience an enhanced viewing experience by seeing non-intrusive, impactful ads in apps within the TCL channel. As a result, Global Buyer Pages can deliver bespoke campaigns to TCL Channel that seamlessly tailor global branding images to the interests of users and create synergies between ucfunnel, TCL FFalcon and global Buyer Pages to meet the needs of their shared global audience.
“We are excited to partner with TCL FFalcon to further personalize the viewing experience, improve data-driven insights, and generate more leads to further develop the business synergies inherent in our technology,” said Kenny Wu, Head of BU Smart Media at ucfunnel.