Rakhi Bazaar receives a facelift and introduces new Rakhi assortment for 2021
NEW DELHI, July 5, 2021 / PRNewswire / – A company’s website is the face of its business and the foundation of its digital recognition. People who recently visited the Rakhi Bazaar website in search of rakhi online must have noticed its new look. Recently, the company was renamed as a marketing strategy to differentiate itself from its competitors Raksha Bandhan 2021. The company’s primary goal in implementing the new website design is:
- Update an old website
- Establish a cutting-edge brand voice
- Accentuate company growth
- Renew brand identity
- Introduce new products and services
At the end of May, this online rakhi shop launched a completely redesigned website to offer its visitors a better online rakhi shopping experience. The redesigned website has a contemporary look with a new logo, new products, updated content, fresh layouts, high resolution images and improved navigation for good performance and better conversion rates. Another modern feature that the website has adopted in the redesign is the responsive web design.
When speaking to Shivangi Mani, the head of the website design project, about the introduction of a responsive web design, he said: “The most important change that we have implemented in the new website is that the responsive design website will look the same. With 50 percent of our visitors coming from smartphones, it’s important that the website is compatible with smaller screens. “
In a face-to-face conversation with Deepip Kumar, the company’s CEO, on renaming the website: “The general purpose of renaming the website is to improve its performance. The procedure we chose was very detailed. The main goal of the general redesign is to provide a better user experience by providing better user interface and ecommerce functionality, not only are we providing an easy to use rakhi shopping experience but we have also added a new range of the latest rakhi for the upcoming season . The technical aspects such as design elements and colors were taken into account, e.g. buttons, fonts, coloring, placement of the buttons, logo, etc. We promise our customers a user-friendly Rakhi shopping experience with successfully implemented innovative redesign ideas. “
He added, “Most people visit our online rakhi shopping portal. During the redesign process we also presented the latest collection from Silver Rakhi, Designer Rakhi, Kids Rakhi, Lumba Rakhi, Foodie Rakhi, Rakhi by Colors, etc. to give our customers more choices. In addition, the content of the website will be streamlined and updated with new information for spontaneous and organized experiences. Rakhi Bazaar has also made sure that the images of the products for sale are high resolution so that customers can see better and thereby increase conversion rates. ”
This year the company also has its services in more than 300 cities in international countries such as Great Britain, Canada, and Australia it had been in service for years. Earlier, People could send rakhi to United States in all major cities, but now one Rakhi can be delivered in most of the cities in the above countries.
About the rakhi bazaar
Rakhi Bazaar is an online rakhi shop that was established in 2013 to provide a better online rakhi delivery experience for its customers. The company proudly owns more than 10,000 products in various categories and offers online rakhi deliveries in over 500 cities in. at India and 60+ international countries. It has great network coverage around the globe and helps people send rakhi worldwide in a promised timeframe.