For attorneys looking to grow their practice, the Hispanic market offers a wealth of opportunities. But how lawyers should shape their marketing messages and what marketing channels they use to reach Hispanic clients are critical considerations that can make or break a Hispanic-focused law firm marketing strategy.
This is the main topic we will discuss in our upcoming book, Beyond Se Habla Español: How Lawyers Are Winning the Hispanic Market. The main takeaway is that not effectively reaching the Latinx market online is a mistake – one that could result in law firms missing out on huge growth opportunities and eventually becoming irrelevant.
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