Recommendation to New Artists from Def Jams VP of Digital Advertising JD Tuminski

JD Tuminski is the VP Commerce and Digital Marketing at Def Jam. In his 12 years in the entertainment industry, he has also worked at Columbia Records and ran award-winning campaigns 2 Chainz, Alessia Cara, Big Sean, Jhene Aiko, Justin Bieber, and more.

Tuminski recently sat down with an exceptional music marketer Amber Horsburgh and shared his strategies to help emerging artists grow their fan base and break the mess.

[Video of the full interview is below]

Here are the highlights of JD Tuminski’s advice for aspiring artists:

1. Use caution when promoting a single if you don’t put equal emphasis on the artist as a person.

Show us who you are, tell us your story and don’t let the music get bigger than you. It has to be an investment or your fans won’t invest in the hard yards when the time comes for concerts and merch.

Show us who you are, tell us your story and don’t let the music get bigger than you. It has to be an investment or your fans won’t invest in the hard yards when the time comes for concerts and merch.

2. Choose and own your space where you feel you can best thrive.

If you enjoy making funny comments on life and pop culture, then Twitter is probably your best option. As an aspiring artist who may not have a large support team behind you, just focus on a few different social media platforms until you have this bigger team

3. Acknowledge your fans.

If you’re an up and coming artist, it’s time to really focus on building a real connection with your early fans. Reply to them, like their posts when they share your music, then post again. This is when you will find the core group that will stay by your side, whatever the future holds.

3. Be open to new technologies.

Artists who are ready to showcase themselves on these new and growing platforms like Discord are paid back tenfold by their fans. Even when it comes to selling NFTs with unreleased music, there are so many different opportunities and unique collaborations for artists to interact with these days.

Check out Amber and JD to find out more.

Bruce Houghton is the founder and publisher of Hypebot and MusicThinkTank and serves as Senior Advisor to Bandsintown, which acquired both publications in 2019. He is the founder and president of the Skyline Artists Agency and a professor at Berklee College of Music.

Bruce Houghton on 09/01/2021 in DIY | Permanent link | Comments (0)

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