SeaChange International, Inc. (NASDAQ: SEAC), a leading provider of video delivery platforms, has strengthened its longstanding partnership with Amazon Web Services (AWS) to provide advanced data analytics in addition to its fully migrated, cloud-based video delivery platform make possible.
Building on a collaboration that dates back to 2016, SeaChange leverages AWS Artificial Intelligence (AI) and Machine Learning (ML) services to provide a solid understanding of end-user engagement and improve customer business outcomes. With Amazon SageMaker, SeaChange customers can now easily deploy ML use cases such as predictive maintenance, computer vision, and customer behavior prediction.
“SeaChange’s StreamVid platform last week launched Screen iL, our global streaming service that brings premium Israeli content to subscribers around the world on all connected devices,” said Ben Berner, CEO, screen iL. “Screen iL is the only legal aggregator of Israeli content outside of Israel the live and timeshift TV combined with an extensive video-on-demand library.
“SeaChange manages the complete cloud-based platform for us and ensures the required scope of service and supports our ambitious plans to grow our subscriber base quickly. In addition, the platform gives us detailed insights into consumption and audience trends that help us launch personalized campaigns to increase engagement and reduce churn. “
“At SeaChange, we strive to provide our customers with the best technology available. By integrating Amazon Personalize with the SeaChange solution, we equip our customers with the tools that increase end-user engagement by delivering personalized and relevant content recommendations tailored to users’ consumption habits, content preferences and demographics ”, said SeaChange SVP of Global Sales and Marketing Chris Klimmer. “Using Amazon SageMaker will also enable us to leverage AI and automated ML to further optimize the business performance of our customers’ services. Our platform will automatically merge data from various sources and provide predictive insights into user behavior, which in turn enables our customers to prevent churn and increase user loyalty. “
Ankur Mehrotra, Director, Vertical AI Services, at AWS, commented, “Amazon Personalize enables SeaChange customers to deliver a wide range of personalization experiences, channel lineup usage, VOD catalog engagement and advertising effectiveness. We are excited to be working with SeaChange so that brands of all sizes can benefit from ML-powered personalization technology. “
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