SeaChange Worldwide introduces cloud-based OTT platform
Launch of a new brand and website for an end-to-end managed SaaS platform that enables providers to expand their direct customer offerings with a premium streaming service;
Integration with proprietary advertising technology facilitates incremental and new advertising revenue
SeaChange International, Inc. (NASDAQ: SEAC) introduces StreamVid ™, a turnkey, over-the-top (OTT) platform that enhances every aspect of a company’s streaming business and enables operators and content owners to interact directly with their subscribers connect to.
StreamVid is an end-to-end, fully managed Software-as-a-Service (SaaS) platform. It supports all business and technical functions from content ingestion and management to curation and monetization. Where the system really excels is the full control it gives operators and content owners over content distribution, full user lifecycle data, the ability to cross-sell, and the huge amount of data to understand their user base.
The StreamVid solution leverages SeaChange’s advanced advertising platform to provide content owners with targeted and personalized ad insertion capabilities that enable them to tap into the fast-growing streaming ad market by building and monetizing their ad inventory.
“StreamVid is a complete base technology for streaming companies. It enables content owners to build and own a direct, independent relationship with their consumers and increase brand awareness, loyalty and value, “said Chris Klimmer, Senior Vice President Global Sales and Marketing at SeaChange International. “As a complete platform with no third-party software components, StreamVid removes barriers to market entry by offering it as part of a true, consumption-based, usage-based SaaS business model. As we understand the increasing importance of advertising business models within the streaming landscape, we place a special focus on integration with SeaChange’s ad tech components. We can now help our customers increase their advertising revenue with creatives that are relevant to every single viewer.
The platform can be quickly deployed to deliver all content – including Connected TV, OTT, SVOD, TVOD and AVOD – to all devices in. to deliver 4K Quality. StreamVid supports the widest range of operating systems, platforms and devices including Apple iOS, Apple TV, Android TV, Android, Samsung Smart TV, Roku, RDK, Fire TV, LG, PlayStation, Safari, Chrome, Firefox, Chromecast and more.
The cloud-based system can be deployed to support implementations of any size – from startups to large migrations. Emerging businesses benefit from the consumer business model as it removes the cost and technical barriers that prevent them from starting a streaming service and allows them to expand as their business grows. The platform supports any model of monetization, including subscription, transaction or advertising – the latter is based on SeaChange’s proprietary ad insertion technology.
“Our end-to-end managed platform enables operators and content owners to keep consumers happy by effectively addressing, reaching and interacting with them anywhere and on any device,” said Klimmer. “StreamVid provides a seamless way for our customers to build their business quickly while helping them expand and maintain the look and feel of their brands.”
StreamVid manages the entire customer lifecycle for operators and content owners, from registration to access rights and order history – even with multiple account profiles.
“As part of our review of every aspect of the business, we identified the need to better articulate the features and benefits of our advanced streaming offering,” said Bob Pons, Chairman of the Board of SeaChange International. “From then on, it was easy to pool our resources, develop a new brand and website, and create a more robust marketing campaign appropriate to this world-class technology.
“The entire focus of StreamVid is on providing our business partners with profitable streaming services. We do this by helping them generate additional revenue streams, maximize the ROI of user and content acquisition costs, and streamline operational costs while improving operational efficiencies, ”said Pons.
The team and resources behind StreamVid have a rich legacy of more than 25 years of video hardware, software and advertising technology. It is among the most experienced and skilled in the industry and has extensive in-house resources, including dedicated video software engineers and developers.
Data and analysis increase engagement and offer marketing opportunities
StreamVid provides the data and analytics that identify who is watching and what programs are being viewed. It automatically analyzes data from various sources and provides predictive insights into user behavior, which in turn enables operators and content owners to increase user engagement and reduce churn. This ability to target customers with content that speaks to them also increases revenue streams. It supports content recognition by allowing different users to view selected promotions based on built-in “recommendation algorithms”. All user data is safe and secure and will be treated in full compliance with their preferences and applicable regulations.
Delivering great consumer experiences
The StreamVid solution provides an easy-to-use and agile user interface to provide consumers with exceptional live, video-on-demand and time-shifted TV experiences. Advanced toolsets enable quick interface updates – for devices, user groups, service levels and more – without recertification in the app stores. Creative marketers can even change its look and feel to commemorate celebrations, special events (like national holidays, Olympic events, or even a month of customer review).
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