Shopify vs Etsy • Which is Higher for Your On-line Enterprise? • Benzinga
Welcome to the world of online sales! If you’re not sure whether to use Etsy or Shopify to sell your goods and services, you are not alone.
Both are extremely popular platforms for selling online. Discover the advantages of Shopify vs. Etsy now.
What is Shopify?
Shopify is a platform that you can use to create an online store. It has the tools you need to get your business up and running. The platform helps people build their own scalable online shop with hundreds of built-in functions and countless apps. You can sell products directly on your website and on social media.
Shopify is ideal if you already have in-person sales, as Shopify Point of Sale (POS) allows you to bundle all of your credit card transactions into a single system.
What is etsy?
Etsy is an online marketplace where you can list your products along with other online sellers. Etsy is aimed at small businesses or sole proprietorships selling on a smaller scale.
Features are less robust than Shopify, but much easier to use. Instead of having a standalone website for your business, you also have a storefront on the Etsy website.
Shopify versus Etsy
Deciding between the two is less about which platform to use and more about which sales method makes the most sense for you.
Shopify is a web store platform. Etsy is an online marketplace. They are both online sales channels, but the ways to sell or reach potential customers on each platform are fundamentally different.
Below are some of the key features so you can see where your online business belongs.
For those who need flexibility
Shopify gives customers tons of ways to customize and scale their online business. You can list an unlimited number of articles at no additional charge.
Etsy doesn’t give you too much flexibility to customize your website. The only way you can stand out from the competition on Etsy is through your photos. Etsy also charges for any product listing that expires after 4 months.
If you need more flexibility in how your website looks and works, Shopify is a better choice. Etsy is less flexible, but you can list your items quickly and easily.
For those who need better plugins
The Shopify App Store offers a collection of free and premium plugins that expand the functionality of your online store. There are tons of plugins out there, but some of the most popular ones allow you to attract customers with free shipping, an easy return policy, premium wishlist, and 1-click social logins.
If you are listing on Etsy, you will not be able to add additional plugins to your shop. They are dependent on the features and guidelines of the Etsy site.
If your business needs plugins to improve the functionality of your online store, Shopify is the clear winner.
For those who need better templates
Shopify has plenty of templates to suit your branding. You can customize fonts, navigation and layout, and add as many pages as you want.
Etsy gives you some basic template options to add your logo to, but it doesn’t give you a lot of flexibility. It can be difficult to strengthen your brand and stand out from your competitors as all pages look the same except for the logo and product images.
Shopify is the winner in this category because it has better templates than Etsy. However, it takes more work to get your website up and running. Hence, you will need some website design knowledge and patience to design your website. Etsy’s templates and layouts are simple, but much easier to set up.
For price-conscious customers
There are three main plans in Shopify’s pricing structure. Shopify offers 5 plans in total, but most of the business falls into either the Basic, Shopify, or Advanced plans.
Prices range from $ 25 per month to $ 299 per month. The main difference in pricing is the number of employee accounts you can have. There is a 2.9% processing fee plus $ 0.30 per transaction for all transactions.
Listing items on Etsy is easy and cheap, with just a listing fee of $ 0.20 per item. This fee will keep your listing active for up to 4 months. You also pay a 5% transaction fee on every sale and credit card processing fee. Adding Pattern by Etsy costs an additional $ 15 per month, but it still has design and feature limitations.
Etsy is a better choice if you are on a budget and have fewer items to sell. There’s no monthly fee and it’s relatively cheap to list your items. However, Shopify becomes more cost effective when you have a more significant store with more products.
For a better e-commerce experience
Shopify offers unmatched sales capabilities, making it perfect for any business looking to grow. The platform allows you to sell unlimited products on all plans and has no restrictions on the products you can sell. The Shopify App Store gives you access to hundreds of apps that you can use to customize your online store.
Etsy uses basic but functional e-commerce features that make managing your online store easier. Sell on the go with the Sell on Etsy app.
You can share your listing on social platforms like Twitter and Instagram, create coupons, or use third-party tools for Google Shopping to make sure more people find your store. Etsy ecommerce tools are simple, yet effective, to help you run your business proactively and efficiently.
Shopify offers a better ecommerce experience as it offers a lot more room to grow and superior customization tools to its customers.
For the better SEO functions
Shopify was developed as an e-commerce platform and has SEO built into that functionality. It has all the features you need for a good search performance of your online stores. Shopify structures its search engine optimization around the fact that getting a page ranked well is different from getting a product ranked well. Shopify is great at helping people find your products.
Although everyone has heard of Etsy, it can be difficult for buyers to find your products on the site. You need to know how to optimize your Etsy shop in order for your listings to be found.
Etsy has plenty of online guides and tips to help you discover your products. However, you need to do your research to get the greatest possible exposure. Your article title and product description need to be optimized for SEO.
When you compare Shopify to Etsy for SEO, Shopify is the clear winner. If ecommerce is your main focus, Shopify wins because of its robust SEO functionality.
For the better support
Setting up an online business requires good customer support even if you are a seasoned web developer and especially if you are not!
Shopify has 24/7 support teams via chat, email, and phone. It also has robust help with user guides, answers to frequently asked questions, and tutorials. Shopify-recognized experts can help you design, develop, and market e-commerce. There are active discussion groups and an online Shopify community called Ecommerce University.
Etsy customers can get help over the phone, email, or community forums. Etsy is great at continuously updating the Etsy Seller Guide and it sends out a newsletter with tips on how to improve your shop.
This is a difficult task because Etsy is easier to use and the need for customer support may be less than it is with Shopify. However, we gave Shopify a better accolade for customer support because a 24 hour support team is an unbeatable feature when it comes to customer support.
Shopify is an excellent ecommerce website, but it is also a blogging platform. Shopify understands that blogging is a great way to build your audience and generate more traffic and sales for your business. By setting up a Shopify blog, you can build a community around your products and brand.
If you have an Etsy Pattern account, you can create a blog for your online business. Etsy also gives you the opportunity to blog to tell more about your products and why you love them.
If we compare Etsy vs. Shopify in terms of blogging only, we have to say that both are winners.
Shopify and Etsy let you sell your products, but your decision really depends on the type of business you have and the goals you have for your products.
Etsy is a creative marketplace best for selling arts and crafts, as well as handmade and vintage items. It is a good choice if you are selling small-scale items. It’s effortless to set up and easy to understand. The main benefit of selling on Etsy is the already massive, engaged audience of buyers.
Shopify is better if you intend to sell your products full time, sell in person, and grow your brand. It’s more scalable, flexible, and has better ecommerce tools than Etsy.
If your requirements fall into both categories, it is entirely possible to list your products in both categories. Check out both platforms and start ecommerce today.