Slotegrator: Why Advertising Is The Key To Igaming Success
According to Slotegrator, online casinos and sports betting need proven tools and methods to attract new players and make them loyal.
In a new e-book entitled “The Ultimate Guide to Online Casino Marketing”, Slotegrator reveals the reasons why an effective marketing strategy is the key to success in the Igaming market.
Gambling company customers move through the same funnel as any other company. For this reason, the new e-book from Slotegrator follows a classic marketing framework: awareness, consideration, purchase and retention.
Spreading awareness is critical to building a brand. Traditional advertising methods like television and radio can reach wide audiences, but while these can promise wide audience ratings, there is no guarantee that it will be relevant. In addition, the regulatory authorities in many markets place limits on these forms of advertising.
Slotegrator’s e-book covers how sponsorship – from sporting events to branching out into other areas – can help a brand reach a more interested audience. It is also important for potential gamblers to first find out about a brand from a trusted source. That is why PR campaigns and influencer partnerships are essential.
Expanding your web presence is a must for any online business. Given the competition they face, raising their profile on search engines can be a new challenge for new online casino brands.
Ranking high on Search Engine Results Pages (SERPs) is especially important in markets where traditional advertising for gambling companies is limited. Online gambling sites need to be properly calibrated to perform well on organic searches so that potential gamblers can find them. Proper search engine optimization (SEO), including creating quality content and creating the right backlinks, will increase domain authority and increase traffic while targeting the right audience.
Online gambling sites can not only gain in importance in the eyes of search engines, but also expand their web presence with digital advertising.
Pay per click ads are popular for a reason. The best results on any SERP are paid ads. However, if you bid on the same ads as everyone else, you won’t get any results. Online casinos need to bid on the right keywords so that their ads are shown to the audience most likely to click on them and their ad spend is not wasted. However, choosing which keywords to bid on is more complicated than it seems at first glance. For this reason, the e-book carefully analyzes the keyword research.
After a casino brand has caught players’ attention, it needs to stand out from the rest of the package. The next phase of the customer journey is more targeted and focuses on demographics with a higher likelihood of signing up and playing.
The power of conviction
Many forms of advertising aim to reach the broadest possible audience. Social media ads, on the other hand, can be tailored to your target audience with laser precision. However, reducing social media noise is an uphill battle, which is why the e-book breaks down key demographic considerations for marketing across social media channels.
The right social media campaign can also ensure that your potential players have as many chances as possible to keep an eye on your logo.
With the rise of social media, so has the use of affiliate marketing strategies – and has now become an integral part of the igaming industry.
By using content creators such as streamers and bloggers, casino portals can develop a large number of players who will trust their opinion. Leveraging partner traffic is one of the most common ways for igaming platforms to build their player base. The e-book therefore goes into the details of how to create mutually beneficial relationships with partners and work with the right partner programs.
The moment of truth
Any effort by a casino to attract new visitors to the site is in vain if it is not immediately attractive. In an instant, an online casino website has to prove that it is worth the players’ time and money.
Part of an inviting front end is easy navigation and UX, from a well-organized game portfolio to a quick and easy registration form. Thinking through the design of the website from the gamer’s perspective is crucial in deciding which buttons go where, which game titles they see first, and which color scheme is most inviting.
Once players land on a casino platform and start looking around, they often need one last nudge before they’re ready to open an account.
Bonuses are a well known tool to encourage players to sign up by giving them the opportunity to try out your website with low risk. But more than one casino has had big problems when used improperly. The trick lies in making offers that balance an appealing bonus with the right terms to prevent abuse.
Keep her happy
Getting a new player is just the beginning. In the world of Igaming, longevity is the name of the game – and it’s difficult to win as it’s easy for players to switch to another platform. With the right retention strategies, online casinos and sports betting can turn a new registration into a long-term player.
No matter what people say, email will never die. Email (re-) marketing can be used to realign potential leads and build relationships with current customers. The option to send emails based on player history and preferences increases the chances that you won’t end up in their spam folder.
Personalization is also quickly becoming the standard across the industry. Customer Relationship Management (CRM) systems can increase player engagement and extend player life by tailoring every element of the gaming experience to suit their tastes.
VIP and loyalty programs are often the backbone of player loyalty. A well-structured loyalty program gives players an incentive to stay on your platform that increases over time. Properly structuring a loyalty program – with the right perks at the right levels of the hierarchy – can motivate players to make larger deposits, spend more time on the site and expand their relationship with the casino.
The ultimate guide to online casino marketing
Well-executed player acquisition and retention techniques can mean the difference between a casino that thrives for years and a casino that goes down shortly after launch.
Download the eBook from Slotegrator to develop a marketing strategy for your online casino.