Small Enterprise search engine marketing: How you can Optimize YouTube Movies for Extra Gross sales
Improving small business SEO is essential to reaching the target audience and inevitably increasing sales. Well-executed SEO can help get a small business on the first page of a Google search. The same principles apply to YouTube videos.
SEO for Youtube
YouTube works in a similar way to Google: as a search engine. It brings the user what its most relative videos algorithm thinks it is what they are looking for. A small business can invest a lot of time, money, and other resources into producing amazing video content for YouTube, but without the right use of SEO it won’t reach its intended audience.
Americans watch up to 10 billion+ videos every month, according to Delmain. With the sheer volume of videos uploaded to YouTube on a daily basis, it is important to employ the right search engine optimization strategies to improve the video to reach its target market.
Perfecting a video’s SEO can benefit the company in the long run, as effective SEO can reach more and more of the target audience long after the intended advertising campaign – all with little or no maintenance of the video over time.
Also Read: How To Build TikTok Ad Creatives That Convert For Ecommerce
Small Business SEO: 7 Ways to Rank Your YouTube Videos High
According to Igniting Business, YouTube is the second most visited website in the United States. Properly optimized video can not only bring your video to a large audience and drive traffic, but it can also build a great online presence, increase brand awareness, and increase sales. This is how you can properly implement a good SEO strategy.
7. YouTube channel details
Your YouTube profile or “channel” should have your company name, not abbreviated, or parts of the name such as “Inc.” omitting. This can help YouTube and Google create the connection between the small business’s existing online presence on the web, the YouTube channel and the YouTube videos.
Speaking of pre-existing online presence, link all of your various social media profiles to your YouTube channel to really help YouTube and Google connect that they are all one and the same small business. Add your website, blog, Facebook page, Twitter, Pinterest, Google+ and Instagram.
As you write the company’s “About” section, include information about the company and target keywords that the prospect might be interested in.
6. Name and title of the video file
Delmain said that before uploading the video, make sure that you change the filename to something that includes your target keyword or phrases. This is a little touch that can help build stronger SEO.
Now that you’ve uploaded the file with the appropriate title, it’s time to create a video title that includes the target keyword phrases for your intended audience. Note that there is a limit of 55 characters.
An example of a heavily optimized title could be “LA Cookie Shops: Best Cookies in Los Angeles California”.
Make sure your main keyword comes first. You can include your brand name or website name at the end of the title, but prioritize your keywords as these are what people are usually looking for.
Remember that having an effective and enticing title can get your target audience to click your YouTube video first among the multitude of options.
(Photo: Carlos Muza / Unsplash)
A properly executed SEO strategy can increase traffic, build a great online presence, increase brand awareness, and increase sales.
5. Video description
This is the most important part of uploading the video, according to Delmain. It is critical to internet video marketing.
It is recommended that you write at least 1,000 characters. Search engines go through the video description with a fine comb and you want to give them as many keywords and phrases to index.
Talk about the video, your business, add a link on your website, how to be contacted, and add your social media profiles. The more you can relate to your video through the words in your description, YouTube and Google will be able to get it to the right people.
4. Category and tags
This is the easier way YouTube can separate its videos by categories and tags. Select the appropriate category for the video and for your small business, and try adding 10 or more tags with your keywords and appropriate tags for the video.
Upload a transcript file of your video so that it is available to a wider audience. A transcribed video also allows Google to crawl additional information, perfect for SEO.
2nd place your videos
Don’t put all of your videos down at once. They want to be able to show Google that you are active on your channel and are working on making more of what they want.
Also reply to comments on your videos so Google knows you’re active in the community.
After you’ve uploaded your video, share it for organic traction. Embed the video on your website, post it on Facebook, pin it on your Pinterest boards, tweet the link on your Twitter, post it on Google+ under your company profile and if you have an e-newsletter, share it with your subscribers using the video.
Backlinks to your video from other websites will help your videos rank better on YouTube searches.
If you want your small business to thrive, check out the six technical tools that can help you do just that.
Related Article: SEO For Small Business: 5 Free Online Tools to Improve Your Website’s Google Rankings