This technology combines three unique and critical components: proprietary computer vision with predictive attention modeling; historical creative and performance analysis; and channel best practice indicators. The Creative Intelligence Suite is now embedded in the Spirable platform and empowers marketing teams with the practical, pragmatic ability to apply AI-powered insights to the creative process – before, during and after the introduction.
“Performance Marketing has evolved. The creative is the most important factor in the success of a campaign today. But in the past it was one of the hardest areas to understand and control. Spirable’s Creative Intelligence Suite changes that as marketing teams can now understand why a creatively resonates with a specific audience and take immediate action to apply the insights for continuous performance improvement and the most effective storytelling. ” Ger O’Meara, Co-Founder and CEO of Spirable.
Leading marketing agency McCann Manchester was one of the first to adopt the new technology. “Great ideas that help our customers grow their businesses are at the heart of everything we do. Spirable’s Creative Intelligence Suite gives us an innovative, data-driven way to help our customers tell better stories that affect business results The best part is that Spirable gives us the information clearly and concisely so we can act on it before the campaign even starts – which helps reduce media losses and get a better ROI for our customers. ” Jenny O’Sullivan, Head of Digital Media at McCann Manchester.
About Spirable:
Spirable is a creative performance platform that enables brands and agencies to create, automate, distribute and optimize data-driven creatives – across social, programmatic and CRM channels. Spirable combines easy-to-use dynamic templates, live and contextual data, and creative AI to produce the most attention-grabbing and relevant video marketing – automated, scalable and efficient. Spirable works with hundreds of leading brands in 50 countries and is the marketing partner of Facebook, Twitter and Snap. Please visit Spirable.com for more information.
Photo – https://mma.prnewswire.com/media/1558379/Spirable_Launch_Creative_Intelligence_Suite.jpg
SOURCE Spirable
Comments are closed.