[Startup Bharat] How these Goan brothers began a worthwhile digital providers firm
For brothers Aaron Fernandez, Judah Fernandez, and Caleb Fernandez, Her hometown of Goa, known as India’s tourist hub, became the starting point for her entrepreneurial journey.
Recalling his trip, Aaron says he got a part-time job in 2002 while handing out flyers promoting a restaurant during his summer break. “I did it for pocket money,” recalls Aaron, who was 17 at the time. He then became the coordinator for the flyer delivery service and even got his college friends to hand out flyers. Soon more restaurants and clubs in Goa became customers of this youth group. This was Aaron’s first time in entrepreneurship.
From distributing flyers to working for a design company in Norway to developing design for a media company, Aaron has come a long way in his entrepreneurial journey.
In 2014, Aaron started Kilowott, a tech startup that, along with its brothers, offers digital strategy, design and development to its customers.
The startup creates digital interfaces such as website design, mobile app, mobile games, portable app and also offers UI / UX development. It uses design elements such as augmented reality, virtual reality, analytics, artificial intelligence and the Internet of Things (IoT) to create digital interfaces.
Kilowott claims to have carried out more than 2,000 projects worldwide. Celebrity customers include Craft, Bosch, Mazda, Netflix, and Nickelodeon, to name a few. Since its inception, the team has expanded to Asia, Europe and the United States.
While Aaron was working in Norway, his younger brother Caleb started a website development company called Kodework in Mumbai in 2014. “We gained more customers and moved to our hometown in Goa in 2015 to give something back to the state,” says Aaron.
He goes on to say that as the company grew, more tech companies were formed for various services like the app development agency Nine Stack. digital marketing agency Creometric; a bootcamp training company; an animation and virtual reality studio, Fat Hamster Studio; and launch accelerator Nordic Hub India.
But since the pandemic, the founders have decided to combine all of these companies into one. “We decided to realign the verticals into a single unit – kilowotts,” says Judah.
The siblings were born and raised in Goa. Aaron and Caleb attended St. Xavier’s College in Mapusa, where Aaron studied art and Caleb was a trader. Judah is a graduate mechanical engineer from the Padre Conceinciao College of Engineering in Goa.
Today the startup has a team of 150 employees at various locations.
market and competition
The startup competes with companies in the global digital transformation market, which is projected to reach $ 798.44 billion by the end of 2025, according to a new analysis by Grand View Research.
From Zendesk to Microsoft to other IT companies, thousands of companies work in this area.
According to Aaron, Kilowott excels at working with its customers, often putting together combined teams to drive transformations from within.
Funding and Revenue
The Bootstrap startup initially worked on a freelance model that made it possible to generate lean costs. After moving to Goa, the company hired a small team and started working full time in a rented apartment.
The startup took out a loan of Rs 10 lakh for the first two years, but as the business and revenue grew steadily, it reinvested the profits back into the company. The startup charges its customers a fee for services and collaboration.
In FY21, the company had sales of Rs.12 billion. In the future, more customers and regions are to be covered and the team is to be expanded to 500 employees in the next 12 to 18 months.