Educational institutions, EdTech entrepreneurs and schools around the world are adapting to the “new normal” in the education sector. Institutions use interactive learning and digital education to ensure their availability amid the global health crisis.
Many people recognize the potential of educational technology because it promises sustainability in the market. As such, they use all available resources, tools, and techniques to capture market share. The success of the startups depends on their ability to streamline their marketing strategies.
A problem solving approach
Online education startups should avoid common marketing mistakes by tailoring their messages to how their products can solve problems. It’s good to have a working website and a name that stands out, but more attention should be paid to problem-solving, not revenue-generating. It is important to avoid buzzwords and vague language when marketing.
The institutional leaders can acquire problem solving skills through proper training and certification. Six Sigma certification through the OpEx Learning Academy is a surefire way to improve educational technology processes for startups. The Academy’s learning platform is designed with the user in mind, offering a modern learning system that integrates technology, ease of use and advances in the industry. Certification can enable individuals to use analytical skills in solving problems rather than relying on trial and error.
Customer journey mapping
The buying process in education takes a long time and binds more people to decisions than in other industries. It is therefore important to map the buyer’s journey and look after him. While mapping the buyer journey can take a long time, securing market share is an important part of any institution’s strategy.
Educational technology practitioners should work together as a team to identify areas where customers step into the sales funnel. You should also identify the triggers that can move customers and where issues need to be addressed.
The idea is to define and map processes that customers go through before they sign up for an online course. This enables executives to understand customers and deliver better experiences.
Pay per click strategy (PPC)
When an institution’s website is not delivering organic leads, they need to budget for a PPC advertising campaign. The institutions can set a daily budget and various advertising parameters optimized for lead generation. You need to pay attention to the type of visitors they are trying to generate by taking into account the geography and timing of ad placement.
Effective online education start-up advertising campaigns include keyword searches, extensions, bidding and budgeting strategies, landing pages, etc. PPC complements SEO marketing campaigns by bringing what schools have to offer in the eyes of top searchers.
It’s easier to manage and continually adjust the sponsored search campaigns through an easy-to-use dashboard with a pre-defined schedule. Their short and clear messages enable simple calls to action that can lead leads to engagements.
Video marketing
Video is an engaging and flexible content format that attracts audience attention and is easy to share. To take marketing to the next level, you need to think about video marketing as it goes a long way in increasing web traffic.
Institutions with meeting platforms and online classrooms can use a video to show how teachers and learners use their platforms. They can also participate in video testimonials and upload them to their website.
Institutions should be careful when choosing between a private hosting platform or YouTube. Customized video hosting platforms provide better insight into audience engagement and can be integrated into an institution’s ESP. YouTube videos can be interrupted by promotional videos that run in the middle or at the beginning.
Comments are closed.