TBWA INDIA receives the inventive mandate for Dixcy Scott, Advertising & Promoting Information, ET BrandEquity
The creative agency TBWA India has received the creative mandate for Dixcy Textiles to establish a distinctive brand voice and to manage the creative portfolio for their Dixcy Scott brand. The mandate was won after a multi-agency pitch.
Govind Pandey, CEO of TBWA India, said, “With the revamped line of products, Dixcy was looking for an agency partner to align Dixcy Scott’s brand positioning with their new vision and direction. We are thrilled that Dixcy has entrusted TBWA India to partner with them on this journey and create a bold and distinctive new space for the brand. We both see this as a fantastic opportunity to do some nice breakthrough work for the brand. “
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Zoher Kapuswala, Head Marketing Dixcy Textiles, said: “We are excited to partner with TBWA India on our way to realize our vision for the Dixcy Scott brand. We see significant growth opportunities and are confident TBWA will help We will create a convincing identity and voice for the brand that will resonate with our customers. We welcome TBWA India on board and look forward to working with them. ”