TECH TALK WITH MIKE: Native Search Engine Optimization for Small Companies | About Indiana

Mike Gingerich

Between 2017 and 2019, the search queries “Where to buy” and “Near me” grew by 200% according to Think with Google Research. Another recent study shows that searches near me increased another 28% in 2020.

“Near me” search includes cases where searchers use expressions such as “Where can I buy flowers near me?” Or “Where can I find a mechanic near me?” Enter. Whether you’re looking for goods or services, more and more people are using Google and other search engines to find local service providers.

Further studies show that more than 74% of customers look for information in the store, such as: For example, the closest store, the locations of the sellers, the goods they have in stock, directions, and contact information before going to a particular store. At least 70% of consumers will go to a physical store if they find useful information in a search. 50% of buyers actually make a purchase.

It’s a sign of the future

The statistics above are the clearest indicator that the future of ecommerce is local. Below are five more reasons why small businesses should be optimizing their local search engine optimization in 2021.


Visibility is one of the greatest advantages of local search engine optimization. If your business is correctly registered in Google My Business, it will appear in almost all relevant searches that come from geographic location. If it’s a dental clinic, most searches for “dental clinic near me” will show you up in this section as long as you have your search engine optimization set up correctly. That alone can result in thousands of new, ready-to-sell leads.


Local Search Engine Optimization will not only show up at the top of search engine results for local searches, it will also help your business show up on Google Maps. Why is it important to appear in Google Maps? Because 88% of users who search for a local business on their mobile phone visit the business within the next 24 hours. At least 86% of these people search for the company’s location on Google Maps before visiting the physical store.


Did you know that consumers can call you directly from the Google search engine? If your Google My Business profile is set up correctly, you will see your company’s contact information again. This is in the card list along with other important information such as the physical address and company name. If the consumer so wishes, they can call your company directly by clicking on the contact number provided. The best part is – Google pays the bill! Imagine how many leads you could convert from these calls.


Local reviews are the number one factor for consumers to consider making a purchase. In fact, users and search engines consider local ratings to be even more important than global ratings. A higher number of positive local reviews (mentioning your keywords and your city / neighborhood) increases the likelihood of appearing in local results. Local searchers are also more likely to trust local reviews. Hence, after reading several positive local reviews, they are much more likely to buy.


We mentioned earlier that over 50% of local searches result in a purchase. The story doesn’t end there. At least 78% of all local mobile searches result in an offline purchase. This includes people who look up your products and shop online but buy the product or receive service from a competitor. Additionally, 61% of local searchers are more likely to turn to a local business if they have their contact information.


Statistics show that only 64% of small businesses have an online presence. There are even fewer who have taken the time to tweak their local SEO. To get the above benefits, don’t make the same mistake, start optimizing your local SEO today.

Mike Gingerich is President of Digital Hill Multimedia (, a Goshen web design, web software, and social media marketing company. He is also a technology, marketing, and growth business blogger. You can find more information at

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