The dearth of Net ADA compliance can price your small enterprise
If your small business is competitive, you are likely using some form of technology. However, many small business owners overlook the technology used to ensure website compliance with ADA guidelines. And this could cost your business revenue.
An ADA compliant website can also protect your business from lawsuits. Not to mention that trading as a business owner with digital properties is just the right thing to do.
Strive for 100% ADA conformity
In 1990 the Americans with Disabilities Act (ADA) came into effect. In essence, it serves as a civil rights law that protects the disabled from discrimination. Whether at work or as a consumer.
As technological innovation became mainstream in America, ADA law had to be adjusted to cover compliance with Web ADA guidelines. The updated rules were adopted in 2018. This is vital for entrepreneurs of all sizes and in all industries to research.
Compliance with the ADA website soon resulted in an internet accessibility solution like accessiBe, a cutting edge technology solution that enables business owners to become 100 percent ADA compliant.
Changing companies are approaching accessibility on the Internet
By using an internet accessibility solution, small business owners can optimize internet accessibility. Instead of trying to do this yourself and spending critical resources (time and money), technology can make it easier for you to meet ADA compliance regulations.
From mitigating negative public opinion when violations are found on your website, to engaging a segment of the market with purchasing power, internet accessibility technology through companies like accessiBe can prove beneficial to your small business bottom line.
One of the success traits of Web Accessibility Technology companies is their compliance with WCAG 2.1, ADA Title III, Section 508, and EAA / EN 301549. These are all important areas to consider when optimizing your small business website to 100 percent ADA. Conformity must be covered.
For example, web access technology can help business owners implement color contrasts and differentiate important website sections for the visually impaired. The accessibility technology for your site navigation can also be easily integrated and allows access to all deactivated categories (auditory, motor, cognitive and visual).
There are also important backend tweaks that need to be made in order for your small business website to meet ADA compliance regulations. For example, clearly defined schema and alt tags.
Complaints are becoming the norm
One of the main reasons to make sure your website is accessible according to ADA compliance regulations is to reduce potential litigation risks. Lawsuits against companies continue to grow when it comes to accessibility on the Internet.
“The surge in digital accessibility lawsuits over the past few years is aware of industry officials – and certainly those who have been sued or issued a letter of request – but in 2019 accessibility lawsuits attracted more public attention than ever,” said the company Internet access office.
In 2019, website and app accessibility hit retail store owners hard. Around 60 percent of all ADA compliance lawsuits were filed against retail companies.
Food service, entertainment, travel, and hospitality, and self-service are among the top industries at risk for accessibility websites. And just because your small business got away with an ADA compliance lawsuit doesn’t mean it won’t be filed against your company anymore.
In fact, 21 percent of companies in various industries were sued multiple times for non-compliance in 2019.
That alone is a clear call to action when it comes to getting your small business website and / or application ADA compliant. There is another very profitable reason to focus on Internet accessibility.
Purchasing power of the disabled
A major advantage of accessibility on the Internet is the opening up of a new market segment. A market segment with a total disposable income of nearly $ 500 billion.
And people with disabilities have a disposable income of US $ 21 billion by market segment. If this isn’t tempting, you may want to close your small business doors. The disabled market segment has 22 million Americans in its prime.
What does this all mean for your small business? Internet accessibility enables you to connect and sell to a segment of the market with exceptional purchasing power. Would you like to access this profitable market segment? It’s time to invest in your small business’s accessibility.
Small Business Website ADA Compliant Tips to Use Today
A 100 percent ADA compliant website and / or app can be a challenge. Especially for small business owners. There are a lot of changes that need to be made to your digital assets to comply with online accessibility regulations.
But just because it’s a challenge doesn’t mean you can’t start getting compliant today. To help you, here are a few internet accessibility tips to consider for your website and / or small business application:
- Learn more about the ADA web rules and guidelines. Understanding ADA’s online accessibility rules and guidelines can help you optimize your website to make it easier to access. Check out ADA.gov to learn more about web accessibility for your business.
- Proceed to a site review for Internet accessibility requirements. This is the next step towards accessibility. You want to check your website for all disability categories (visual, motor, auditory, cognitive). Then use the ADA guidelines and regulations to create a new frontend to backend website design plan.
- Think carefully about the content of your website. It is important that the content on your website is very easy to digest for everyone, including people with disabilities. Creating content for people, regardless of their disability, can help keep your website within compliance guidelines.
- Fonts, headers, CTAs, and alt tags are important elements of online accessibility. There are important guidelines for ADA-compliant fonts, headers, CTAs, and alt tags. For example, fonts must be clear and large enough for the visually impaired. And your site’s alt tags need to be detailed for people with hearing impairments. Think compliance when it comes to the style and elements of your website.
Is Your Small Business Website Accessible?
If you don’t have a website that can be accessed according to ADA compliance rules and guidelines, it can cost your small business. No accessibility on the Internet could open your company to lawsuits. More importantly, however, you may be missing out on a very profitable segment of the market. It’s time to make internet accessibility a priority for your business.