The Final Micromarketing Device: Flip Textual content into Video

The latest marketing tool, personalized video messages or video bots, designed to combine the target specificity of email lists with the impact of video, takes marketing to a whole new level. Maury Rogow, CMO of TheVideoBot, notes that video bots are a very affordable way to connect with a wide variety of specific audiences. “It’s like a personalized e-mail,” says Rogow, “only much, much more effective. If a text message is a little sluggish, the video is activated immediately. It’s micromarketing in its most efficient form.”

The core of a video bot, explains Rogow, is a tailor-made video message that is transmitted by a specific person. To respond to an incoming contact from a prospect that is already in the seller’s database. An artificial intelligence function sorts according to the possibilities (demographics of the prospect, job function, area of ​​specialization, etc.), selects the human face that appears in the video, and positions the messages to set up the next level of contact: placing an order, a scheduled appointment , a website demo page or whatever it may be. The wonder is that the platform personalizes the content in the same way for each recipient on the merchant’s potential email list – regardless of whether they are 20 or 20,000 people.

In addition to the low entry costs, so Rogow, the video solution causes minimal workload for marketing staff. “You can do one in 20 seconds,” he says. “Just add text, customer logo and name and that’s it.” Based on predefined templates, he explains, a video bot gives the customer a personalized message that they can click and get more information, go to a landing page, use the company’s services, explain the company’s message, the standards of the brand set and more. By addressing a customer specifically and individually on a personal level, this will also strengthen loyalty and generate more returns.

Rogow goes on to explain that using video bots improves every step of the customer’s journey. By connecting one on one with the customer, you are maximizing your funnel marketing. Once the customer is engaged, you can use even more personalized messages to improve the customer experience. Given how cost-effective it is to increase returns and conversion rates, your increase in ROI is almost instantaneous, adds Rogow.

According to Rogow, personalized video marketing is especially effective in areas like technology, SaaS, healthcare, life sciences, e-learning for education, and other disciplines that require the ability to talk about complicated things in a simple and visual way.

“The big challenge in areas like this,” says Rogow, “is getting what you know across in a way that relates to your audience, usually within a relatively limited marketing budget.” We created this feature because video bots – video plus AI tailored messaging plus personalization – are the best tool for marketers to do just that. “

Rogow, who is also the CEO of Rip Media Group in Hollywood, notes that TheVideoBot will be available in stores from April 28th after several years of development and testing. The initial configuration is attracting great interest from agencies, marketers, and SEO website builders, and online strategists cost less than $ 20 a month or less than $ 200 a year. “Other outfits require you to invest more than $ 30,000 in equipment and software. Others charge between $ 5,000 and $ 15,000 to develop a single video. Power should and must be in the hands of the marketer. We don’t sell technology, ”says Rogow,“ we sell a marketing solution. “

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