Video marketing has become one of the most powerful strategies for marketing, advertising, and growing brands online. In 2021, more and more viewers will be interacting with videos than ever before.
Businesses these days can no longer get by with text-based content and images alone, which is less attractive and less engaging for consumers who are overwhelmed with live streaming, interactive 360-degree videos, augmented reality (AR), etc. In the US, digital video marketing is a $ 135 billion industry. This means that companies understand the value of video marketing and invest in its development and dissemination.
To help you learn more about video marketing and how to get started, Martech Cube is here!
What is video marketing?
In simple terms, business video marketing is all about using video to effectively promote and market your products and services. Reach out to your prospects and target audience, improve engagement, educate users, and ultimately increase conversion rates.
To do this, however, it is very important to use video strategically and creatively rather than simply ticking it off a to-do list. You need to focus on using the medium to increase your efforts, get your message across, and help you achieve your marketing goals.
How video marketing is gaining in importance
Video marketing is important because it is one of the most preferred and effective forms of media we use today. Over the past decade and a half, our technology in terms of devices and connectivity, as well as the communication platforms such as social media and services such as YouTube and OTT platforms that we use on a daily basis, have evolved to deliver video content as smoothly as we did with text and images .
As per statistics, 70% of marketers believe video will have a positive return on investment (ROI) in 2021. When it comes to the use of videos, 92% of marketers used video last year in 2020. One of the greatest benefits of video marketing is consumer education. According to current Study by Wyzowl, 94% of users say they watch explanatory videos to learn more about a product or service, and 84% say that video content influenced their purchase decision.
Videos have become a cornerstone of modern marketing as they not only attract the attention of the target audience, but also help companies rank higher in the SERPs
(Search engine results pages).
Video marketing services and agencies
Did you know that nearly 95% of marketers rely on video to market their brand? According to the data from Wyzowl. That means you just can’t afford to be one of the few brands that doesn’t consistently produce great video content for their audience.
You can also hire a video marketing agency to help you improve your video marketing skills. With the help of a video marketing agency, you can create, polish, and broadcast world-quality video content that appeals to your target audience. Specifically, these agencies can help you get the video out on the right channels so you can maximize your reach, engagement, views, and sales. Based on your goals, the agency can place your video on the channels that best suit you.
Top Video Marketing Tips To Design Your Ultimate Video Marketing Strategy
Start with your video marketing goals
The first step is to create your video marketing strategy and outline your video marketing goals. Ideally, you want to develop a video for each stage of the marketing funnel. But first you need to decide which stage is most important.
If you want to attract new customers to your brand, make a video for the awareness phase. If you want to appeal to your target audience, you have a video for the reflection phase. If you are about to close the deal and need to close the sale and nurture your prospects, then you need to make a video for the decision-making stage. You can also create a video to excite those who have already bought from you or an in-house video to motivate your team or to recruit new employees.
Show product solutions
In the end, prospects want a product or service that solves their problem. Conduct video interviews with your customers who found your product very effective and loved, or just post how-to videos on your website and social media platforms. This is one of the most effective ways to attract potential customers.
Make it easy, but with emotional attraction
In general, it’s best to create your video in such a way that it engages the audience with fun and lightheartedness. You might reach out to other brands and customers, but at the end of the day you’re still talking to someone who is your prospect. Don’t create a corporate stereotype of a video, use animation or capture behind-the-scenes action to keep your audience excited. Try to find an emotional resonance, as the emotions triggered live in the audience’s minds for a longer period of time.
Check out the new Martech Cube podcast. For more such updates, follow us on Google News Martech News
ABOUT THE AUTHOR
Aashish Yadav
Content Writer, Martech Cube
Aashish is currently a content writer at Martech Cube. He is an avid and passionate writer. His main interests include covering different aspects of technology and mixing them with amateur ideologies to create an interesting mindset. His main interests range from medical journals to marketing.
Comments are closed.