The MarTech Breakthrough Awards 2021 program acknowledges improvements in advertising, gross sales and promoting | information

THE ANGEL, August 12, 2021 / PRNewswire-PRWeb / – MarTech Breakthrough, a leading research firm that recognizes the best companies, technologies, and products in the global marketing, sales, and advertising technology industries, today announced the results of its fourth annual MarTech Breakthrough Awards program in which Technologies to be featured and companies that innovate and embody the best marketing technology solutions around the world.

“The pace of change is incredibly challenging today as consumer behavior is becoming increasingly difficult to predict and marketers simply cannot expect their traditional marketing strategies and tactics to continue to be effective,” said James Johnson, Managing Director at MarTech Breakthrough. “With a dynamic range of intelligent tools and platforms, marketers can address these challenges head on and achieve growth and great customer experiences. We are excited to reaffirm these “breakthrough” marketing, sales and advertising technologies, solutions that promise better measurability, accuracy and effectiveness for companies around the world. “

The mission of the annual MarTech Breakthrough Awards program is to honor excellence and recognize innovation, hard work, and success in a number of marketing, sales, and advertising technology-related categories including Marketing Automation, Market Research and Customer Experience, AdTech, SalesTech, Marketing analytics, content and social marketing, mobile marketing and much more. This year’s program drew more than 2,850 nominations from over 17 different countries around the world.

All nominations for the award were judged by an independent panel of experts from the MarTech industry, with the winning products and companies being selected based on a variety of considerations, including innovation, design and user experience, and overall technological advancement for their respective categories.

The winners of the MarTech Breakthrough Award 2021 include:

Industry leadership

Best Marketing Attribution Solution: Marchex

Best account-based marketing solution overall: MRP Prelytix

Best overall solution for marketing campaign management: ProQuo AI

Best use of AI in MarTech: iClick Interactive

Best CEO of MarTech companies: Abhishek Gaur, Vertical

Best MarTech startup: Piano

Best overall MarTech solution: Integrate

Best MarTech company overall: CM Group

Marketing automation

Best Marketing Automation Platform for SMB: Sendinblue

Best marketing automation platform for business: Mapp

Best Marketing Performance Management Solution: Perform[cb]

Innovation award for marketing automation: Caspian

Content Marketing

Best content writing service: Vivial

Best content sharing platform: POSTOPLAN

Best Marketing Resource Management Platform: Ziflow

Best content marketing software overall: Snappy Kraken

Best Content Marketing Company Overall: Theorem

website

Best ecommerce web platform: Mailchimp

Best content management platform: Cloudinary

Best total solution for web content management: Factory

CRM

Best CRM solution for companies: Tinyclues

CRM software innovation award: Introhive

Best overall CRM solution: SugarCRM

Conversion optimization

Best overall solution for conversion optimization: Rokt

Email Marketing

Best B2B Email Marketing Solution: GetResponse

Best Overall Email Marketing Company: Klaviyo

Video marketing

Best video marketing company overall: Spectrio

Loyalty and referral marketing

Best overall loyalty marketing platform: SessionM, a Mastercard company

Search engine marketing

Best PPC optimization platform: Skai

Best SEO Platform: Rio SEO

AdTech

Programmatic Marketing Innovation Award: AdTheorent

Best display advertising platform: Kevel

Best overall AdTech solution: MGID

Best overall AdTech company: AdColony

SalesTech

Best price optimization solution: PROS

Best sales enablement software for companies: Emissary

SalesTech Innovation Award: Zilliant

Social media

Best social media planning software: Hootsuite

Best social media distribution software: FMG Suite

Best social media management platform overall: SOCi

Influencing marketing

Best Influencer Marketing Management Platform: Real Influence

Influencer Marketing Innovation Award: Vericast

Best Influencer Marketing Company: Captiv8

Dialogue marketing

Best online chat solution: Terminus, Terminus Chat

Best overall conversational marketing company: Ada

Mobile Marketing

Best location-based marketing platform: InMarket, GeoLink

Best Mobile Marketing Company Overall: Vibes

Data, analysis and intelligence tools

Best contact database solution: Infutor

Best customer data platform: BlueConic

Best predictive analytics solution: Goodway Group

Best solution for analyzing interaction data: OMD, quick start dashboard

Best overall solution for marketing analysis: Nielsen, Nielsen Integrated Outcomes Measurement

Customer experience

Customer Experience Innovation Award: Acxiom, Acxiom real-time personalization platform

Event management

Innovation award for event management: Cvent

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About MarTech breakthrough

As part of Tech Breakthrough, a leading market research and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is dedicated to honoring excellence in marketing, advertising, and sales technology companies, products, and employees. The MarTech Breakthrough Awards provide a platform for public recognition of the achievements of breakthrough marketing technology companies and products in categories such as Marketing Automation, AdTech, SalesTech, Marketing Analytics, CRM, Content and Social Marketing, Website, SEM, Mobile Marketing, and more. Please visit MarTechBreakthrough.com for more information.

Media contact

James Johnson, MarTech Breakthrough, 213.255.3658, [email protected]

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SOURCE MarTech breakthrough