The Phaser Friday podcast sequence kicks off and sheds gentle on small companies
Eggebraaten’s company, Phaser Marketing, kicked off its Phaser Friday series on February 26th with a podcast about Black Iron Dirt and Demolition, a dirt and snow store that operates within a 70 mile radius of Fargo, ND
On the podcast, Eggebraaten interviews Black Iron’s owner, Luke Payne, who studied in Detroit Lakes in 2015. The interview lasts approximately 25 minutes, with the two talking about what it takes to own and run the company.
“I sat down with Luke Payne because we are passionate entrepreneurs who want to help anyone interested in small business,” Eggebraaten wrote in an email to the Tribune.
On this and future Phaser Friday podcasts, Eggebraaten sits down with small business owners to “talk about doing business, the ups and downs of running their small business, advice for people trying to get started, and more,” he said. “We’re going to give them the opportunity to close their business and talk about what makes them special.”
The podcasts are published every last Friday of the month and can be viewed at phasermarketing.com or on the Phaser Friday YouTube channel.
Eggebraaten said “an incredible number of locals” reached out to him to be featured on the series. For example, his father, Tim Eggebraaten, will be a guest in April (he is a former Detroit Lakes police chief who now sings and plays guitar under the name Off Duty Chief). And in June Beth Pridday from Finish Line DL, will be introduced.
“We are not limited to local businesses as we will have entrepreneurs from all over the world,” said Luke Eggebraaten. “My heart is with the Detroit Lakes community, however, and I am excited to make this educational, informative, and fun content available to the local community and beyond.”
Eggebraaten started Phaser Marketing in October 2019 to help small businesses, who typically cannot afford full-time in-house marketing staff, develop and implement comprehensive marketing strategies.
Phaser Marketing sees itself as an all-in-one marketing team that deals with social media, graphic design, web design, search engine optimization, analytics, digital ads and much more. The company is based in Omaha, Neb. (Where Eggebraaten and his wife Olivia currently reside) but has customers across the country. The eight-person team of contractors work remotely from different parts of the United States
Detroit Lakes residents may recognize the name Phaser Marketing from an online fundraiser the company ran for the local Boys & Girls Club last July. Phaser raised over $ 6,000 for the club. The company has set a goal of $ 25,000 for a nonprofit, which is to be announced, for its next fundraiser due this summer in Detroit Lakes.
“My favorite part about Phaser is helping people bring their businesses to life,” explains Eggebraaten on the Phaser Marketing website. “Entrepreneurs have put so much into their business and we are here to be a valuable resource for them.”