The right way to Create a Small Enterprise Web site
Learn what a well-designed website can do for your business, and how to get started building a website today. Presented by Chase for Business.
Even if your business has brick and mortar locations, a good quality website is a good idea. Many of your customers may already be online doing everything from searching Google for products to scrolling through local businesses on their Instagram feed.
Learn why having an online presence is so important and learn how to build a small business website.
Why do I need a website for my business?
Regardless of whether it gets easy or complex, here are five benefits of developing a corporate website:
1. Market your business
Creating a website that communicates your offer, displays your products, and uses effective digital marketing techniques increases the chances of potential customers finding your business when they search online. When you market your business and make it easy for your customers to find your website, you can control your brand and your company’s history.
2. Sell products and services
It doesn’t matter how many locations your company has; If you have a website, you can also sell products and services online. When you sell online, you increase your opportunity to generate more sales and grow your business. You can also reach a larger customer base than those who live near your stationary locations.
3. Offer customer service
If customers have questions, want to learn more about your product line, or need help, your website can be there. Company websites can contain chat portals or FAQs so that customers can easily access help. Websites can also contain product pages and blogs so customers can learn more.
4. Update customers
When your company has time-sensitive news, you want all of your customers to have access to the same information at the same time. You can easily share the latest news with all your customers through regular website updates or posts on your company’s social media. For example, you can announce weekly specials, new products or vacation times on your website.
How to create a website for your business
Building a company website doesn’t have to be complicated. Here are some steps to help you get your website up and running:
- Set a budget. Make a list of all the standard website costs, such as: B. for renewing your domain, hosting your website and installing themes or apps. Don’t forget to consider the cost of having the website created and updated by an employee or contractor.
- Buy your domain. First, choose a domain name, also called a URL. If it is available, register your exact company name or something similar so that your customers can easily find and remember your website. To register the domain, search for an accredited registrar using Google or other search engines.
- Find a host. Domain registrars often also offer hosting services. Or you can find a separate provider to host your site. Your host is responsible for storing all of your data and keeping your site up and running. Look for a host who has good reviews and offers customer service that suits your needs.
- Make a plan. Decide which pages your website needs. Most websites have a home page, an info page with the company’s history and a page with contact information: phone numbers, email addresses and location information (business addresses and opening times). Consider adding a blog with articles with how-to or information about your products and services. Or maybe you want to set up an online shop that accepts payments and connects to an inventory system.
- Design and write websites. Next, install a template that sets a default theme for your website. After you’ve decided on a topic, create the pages you need and write the content.
- Know your SEO. To help your website rank higher in search engines, learn some search engine optimization (SEO) basics or hire an SEO expert. Best practices include creating clear and accurate title and description tags and submitting your website to the search engine for increased visibility.
- Install plugins. These applications can do things like processing payments, creating customer accounts, or allowing website visitors to message your business. Consider investing in SEO, ecommerce, video, and lead generation plugins for your website.
- Publish your website. Test it on the major browsers to make sure it looks right and works properly. Once your company website is live, you can share the link to market your company and connect with customers.
- Perform routine maintenance. Remember to update your website regularly to ensure security and keep the information up to date. Check with your hosting company regularly for security updates to keep your website safe from online attacks.
Running a company means standing in front of the customer. Having a clearly written and well-designed website can help your business make a great first impression and help attract new customers.
For informational / educational purposes only, the views expressed in this article may differ from those of other JPMorgan Chase & Co. employees and departments. The views and strategies described may not be suitable for everyone and are not intended as specific advice / recommendations for an individual. You should carefully weigh your needs and goals before making any decisions and consult the appropriate professionals. Past outlook and performance are no guarantees of future results.
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