These three methods will develop your e mail checklist without spending a dime
March 22, 2021 5 min read
The opinions expressed by the entrepreneur’s contributors are their own.
Whether you have 200 or 200,000 emails, there aren’t too many contacts on your list. When subscribers come and go, you want to make sure your growth rate stays high and your audience grows.
In general, companies get more subscribers than they lose. However, there are ways to increase your opt-in rate. So let’s take a look at some of the easiest, most efficient ways to grow your email list – for free.
Start with the basics: your registration forms
Analyze your sign-up forms before getting more creative on your list. First, here are some useful questions:
- How many registration forms do you have on your website and blog? One may not be enough. So add a few more, including at the bottom of every blog post you write.
- Where are they placed? Would someone visiting your platform see you easily? If you want to make sure it gets noticed, add a form to the top half of your website.
- How convincing is your copy of the registration form? Could you edit it to get more people to subscribe? In most cases, registration forms work poorly for two reasons: They’re buried at the bottom of the website and go unnoticed by users. And often, just by clicking the “Subscribe to Our Newsletter” button, visitors are asked to share something – their email address – and not mention what they will receive in exchange.
Think about how you can summarize the benefit of subscribing to your list in a nutshell. For example, if you have a marketing agency and you send out a weekly newsletter, you can say, “Get our best marketing tips – every week.” Besides helping people know why they should sign up, it also tells them how often they can expect to hear from you.
Make sure you keep your promise and submit your best marketing tips according to your schedule. It helps your email deliverability and encourages healthy engagement.
Related: Why Every Brand Should Have a Blog
Make the most of online events
Webinars, online conferences, YouTube shows, and podcasts have done well in 2020 and are likely to continue to dominate any industry. As well as being a great way to share your knowledge and better connect with your audience, these online events are a great way to promote your email and other content channels.
When you receive a podcast invite, do your best to entertain, educate, and invite other people to subscribe to your email. If someone in your industry wants you to appear on a webinar, be generous and give attendees your most useful suggestions. Take the opportunity to mention your great emails and why people should subscribe to them.
You can also go a step further and host your own webinars. End every webinar with a call to action on your registration form, whether you’re bringing them together with a colleague or inviting another expert.
If your content is helpful and entertaining, people will want more of it. Make sure they know where to find it.
Related Topics: How To Take Your Event Online Strategically
Post consistently on social media
How do you use social media to add to your email list? Many companies would find it difficult to answer this question. For some reason, they see email marketing and social media as two separate things and rarely allow them to overlap.
However, email and social media should work together to reach more people. With organic reach on social media declining, it’s smart to come up with a strategy to get more followers on your list.
An easy way to do this is to consistently post across your email. If you are sending a newsletter, make sure to post a teaser about it a few days before it appears. This is especially effective when your email content is exclusive. Let people know when they subscribe to your email list they can access it without revealing too much.
In addition to these strategies, you should include a link to your registration form on all of your social media profiles. You can post a link in your account description using Instagram, Facebook, Twitter, and LinkedIn. Use this space wisely so people can easily find their way onto your list.
Bonus tip: check your subscribers
With an average ROI of $ 42 per dollar spent, email marketing is a worthwhile investment for many. It’s easy to see why we are all eager to add to our lists and why we should celebrate every new subscriber.
At the same time, having a large email list is not synonymous with email marketing success. For it to be profitable, your list needs to be healthy. There is no point in collecting misspelled or risky email addresses. On the contrary, poor quality contacts affect your deliverability and prevent you from reaching people’s inboxes.
There are two ways you can deal with email data decay:
- Use an email verification service to validate your list in bulk. Scrub bad email at least quarterly if your list is growing fast.
- Add an application programming interface (API) to your login forms. The API checks all new subscribers in real time and rejects addresses that should not be on your list.
It can be tempting to hang on to every email address you’ve collected. Don’t apologize for removing old, risky data, however. This is one of the best things you can do to make sure your email gets to the inbox.
Related: 3 Reasons Email Campaigns Remain the Best Marketing Tool