three Advertising and marketing Traits Regulation Companies Can Profit From Success
In the legal sector, marketing is a billion dollar industry. More and more law firms are devoting resources to marketing their services rather than relying on traditional word of mouth. Many law firms use digital marketing not only to acquire new clients, but also to expand their branding presence. According to Finances Online, 85 percent of lawyers used social media for their marketing strategy in 2018. Meanwhile, 87 percent of law firms have a website, while 59 percent of private individual lawyers have their own website. However, it is no longer enough to have a legal website or social media presence to successfully carry out your legal marketing efforts. To stand out in a highly competitive environment, lawyers need to stay ahead of the curve and leverage upcoming marketing trends to make them their own.
Consistency in content publication is still required
Content marketing continues to be influential in 2021. Trends like content-driven personalization and streaming video content are very popular. Video marketing has become a medium of choice for marketers. According to current video marketing statistics, around 87 percent of marketers use video in their marketing strategy. For lawyers, video marketing can help build trust and credibility with clients. However, more and more customers are demanding that companies make their content publishing strategies more consistent. So, if your law firm starts a legal blog or social media post with legal information, make sure you stick to a schedule. In addition, law firms should maintain a consistent content tone and strategy for regular content releases.
Multi-channel and omni-channel marketing will continue to gain momentum
It’s also important for lawyers to maximize their marketing channels rather than just focusing on one platform. Customers now expect businesses to be available across multiple channels, including social media, websites, and email. Omni-channel marketing is also focused on expanding your marketing reach and giving lawyers more media to interact with prospects. The difference between the two is that omni-channel marketing takes into account that customers can switch across marketing channels during their customer journey.
Therefore, it is important to ensure the consistency of marketing content across all channels so that customers experience a seamless customer experience. Making sure your marketing strategy is coherent across all channels (awareness, reflection, conversion, and reintegration channels) is a good place to start for lawyers. For example, if you’re investing in content marketing to drive customer awareness, aligning the law firm’s SEO with the conversion touchpoint can help improve customer conversion.
Local SEO and marketing tactics will intensify
Eventually, the importance of local search engine optimization to law firms will continue to grow. Around 33 percent of people start looking for a lawyer online, and even more of them search for a lawyer nearby. In the study, How Consumers Choose Lawyers Online in 2020/21, an overwhelming 86 percent of respondents said they used the Google search engine as their primary source for finding a lawyer. More than half of them also said they would speak to three law firms or attorneys before deciding on one.
In a competitive marketplace, local search engine optimization optimization of your legal practice will help your practice stand out from local customers and is an easy way to attract customers. To do this, first add a question and answer or frequently asked questions (FAQ) page to your blog or legal website. Also, make sure that your website is mobile-friendly and optimized for voice search. Finally, activate the “Near me” feature offered by Google’s mobile app.
As the legal landscape becomes more competitive, a good marketing strategy is key to making your practice stand out from a sea of lawyers. It is important that you align your marketing strategy not only with your company and its services, but also with emerging trends in the industry such as local search engine optimization and consistency in content marketing. If you do, you will be well on your way to preparing your practice for the future.
Do you like the article from Legal Desire? Follow on Social!