three Progressive & Soothing E mail Advertising Campaigns To Increase Curiosity In Faculties For Fall 2021
To meet the enthusiasm and expectations of potential students, colleges and universities use multichannel recruitment campaigns that come into contact with the students at various points during their enrollment journey. Email, a media channel that reaches prospective students via desktop and mobile devices, remains one of the most valuable channels for prospective student recruitment, giving higher education institutions the ability to personalize their messages and communicate extensively about campus life, upcoming deadlines and events.
E-mail is also an effective tool for providing answers to frequently asked questions about application, enrollment and campus life. Several colleges, including Millersville College, the University of Vermont, and the Rensselaer Polytechnic Institute, use email campaigns to offer options to students who want to learn about current campus challenges while encouraging engagement and potential prospects with Encourage unique in-email CTAs to take specific action.
Millersville College email marketing campaign comforts parents and encourages job applications by including ranking as a “safe” college campus
For many parents and students The security of the campus is one of their primary concerns. Millersville College addresses that concern directly with the email subject, “Did you know we? [Millersville College] are in the top 10 for security? ”By highlighting the security issue immediately, Millersville can encourage the opening of emails from prospective students and parents. A flashy subject line can be especially effective for smaller and lesser-known schools. The Millersville College email highlights the “cozy” and “beautiful” location of Lancaster, PA, which is conveniently located near major metropolitan areas, and ends with a link to make an appointment and an “Apply Now” button. Reaching parents and students with resonant email messages can increase open rates, click rates, and application rates.
Email marketing is often viewed as a “deserved” media channel, but email reach (and results) can be scaled by using third party vendors to deliver college-branded emails to the inboxes of more potential customers Students deliver. Contact DMS to learn more about branded email opportunities.
University of Vermont email marketing campaign encourages prospective students to take pre-college courses to ease the transition to college
College readiness is on the minds of many High school students, especially students who were not happy with the virtual classes they received during the pandemic. Colleges that use email marketing campaigns to address college readiness concerns may generate increased interest from potential students.
A recent University of Vermont (UVM) email campaign encourages high school students to “take a class now and make college easier later.” The UVM email explains that students who are now advancing with some courses can stand out from recruiters and make the transition to college easier, leaving more time to enjoy the excitement of getting to campus and being comfortable . The email concludes with a call-to-action button that links to the pre-college program website on the UVM site, as well as links to individual courses and information about UVM.
By training prospective students at an early stage in their university research process, the UVM builds an affinity for prospective students and probably a loyal audience of future applicants who are happy to receive helpful tips on university entrance qualification.
Email marketing in higher education can be used to raise awareness, attract potential students, and increase application and enrollment rates. Contact DMS to learn how to build a constantly updated email subscriber base of signed-up handraisers.
The Rensselaer Polytechnic Institute addresses female applicants with the “Visiting day from a female perspective” and offers a simple webinar registration by e-mail
For many women who traditionally stand up In a male-dominated field like STEM, understanding a college from a female perspective is an integral part of deciding whether or not to continue an application.
The Rensselaer Polytechnic Institute proactively addressed the issue of “adaptation” with a virtual event entitled “Exploring Rensselaer from a Female Perspective”. The webinar dealt with “unique perspectives from women studying and working in the STEM fields”. [and] their views on the cultural environment at Rensselaer, ”as explained in the email from RPI. Interested applicants were forwarded directly from the email to the webinar landing page for registration.
Webinars, virtual tours, and other virtual events, often promoted by email, have been indispensable tools for colleges and universities during the pandemic, with many colleges likely to continue to use virtual options to provide access to a wider audience.
The user experience from email to landing page can affect or affect the performance of a college email marketing campaign. Branding and messaging should be consistent with the CTA and the form should be easy to fill out. Contact DMS to learn more about how you can maximize email marketing campaigns to increase college enrollment marketing efforts.
Do you want to expand your reach and connect with highly motivated potential college students on a large scale?
DMS EducationTM is a thought leader in the fields of education and adtech-enabled digital media distribution. With our support from traditional and for-profit colleges, business schools, community colleges, bootcamps, training providers, OPMs, and agencies, we’ve seen it all. DMS Education is run by industry veterans and dates back to our founding in 2002. DMS Education offers predictable, scalable and reliable education marketing.
Related educational advertising and enrollment marketing news
Additional resources for advertising and enrollment marketing for educational institutions