Three varieties of interactive content material and why entrepreneurs are utilizing it
Content is good, interactive content is better. We all know that content is king, and while no one would deny it, it’s actually interactivity that makes it king. Users no longer look for tedious static texts and images, but want to get involved, immerse themselves and become part of the experience. Today, a solid content marketing strategy includes not just the right words on a website, but an experience that you use them to create for your customers. Nowadays, interactive content is what engages users and drives your bottom line.
What is interactive content and what are the benefits?
Interactive content can take different forms, but it always has one thing in common: it entices users to actively interact and engage rather than passively consume it. The effects of this type of content are incredible. Since interactive content attracts users’ attention by actively engaging them, conversion can be increased by up to 50%. People are also more likely to share content that they think is cool and unique.
In addition, this type of content allows users to personalize their own experience by participating in it. Personal encounters with the brand deepen commitment and strengthen trust. Additionally, people are more willing to share their email address with a brand when there is an interesting quiz or a cool looking game. This will provide you with valuable data that you can use to customize and improve your marketing efforts to drive lead generation and ultimately attract loyal trademark attorneys. Let’s take a look at three different types of interactive content that can benefit your brand today.
Video marketing has seen a massive boom in recent years. As early as 2013, companies began turning to the big screen and making video communications an integral part of their marketing efforts. What started with landing page intros, vlogs and product descriptions has now become interactive and live videos. The future lies in the audiovisual sector. 80% of online users prefer to watch a video than read content. However, interactive videos like 360-degree videos are the engine for engagement. Videos are no longer just something people see, but something they can actively participate in. These videos include 360-degree videos of a store, venue, or product, as well as video tutorials with multiple-choice questions. This way, users not only see a story, but actively participate in it.
2.Quizzes and games
People love quizzes and games simply because they are fun. Just a quick look at Buzzfeed shows how quizzes can not only be widespread, but even go viral as some quizzes pile up over 20 million views. Quizzes also encourage users to provide information about themselves, their vulnerabilities, and personalities. Games are similarly engaging and entertaining, and provide a fun way for users to learn about the brand and its products. Brands from different industries can use games in different ways. For example, Burger King once had a game with a QR code that jumped across the screen that people had to capture on their cell phones to get a special offer. Other games can help make the product and brand more tangible. For example, games have become a popular tool for recruiting new talent. Applicants can play a specific game to demonstrate their skills and knowledge. Another example are online casino game providers who publish free games on their website as part of their casino bonus. Users can try different games like slots without wagering any money to get a feel for what is on offer before signing up. Such games and interactive experiences can build trust and help attract loyal customers.
3. Polls and polls
Another popular form of interactive content is polls and polls. Brands use them in particular on social media, where they can be implemented quickly and easily. It’s an amazing marketing tool that is not only fun for the user but also provides great insights for the brand. Polls and polls are a great way to test users’ knowledge or opinions on a specific topic. Whether it’s the preferred color for kitchen furniture or feedback on a website, service, or offer. Users willingly give you valuable information about themselves that you can use for future content marketing initiatives. The interactivity and the ability to participate make polls and polls enticing and draw people’s attention and engagement.
With ongoing technological advancement, it is time to update the “Content is King” tagline and turn it into interactive content that now paves the way for a better future for marketers and brands.