Transcend the fundamentals with these 10 distinctive on-line advertising and marketing ideas

Almost every business today uses some form of online marketing. So if you want your business to stand out from the crowd, you need to think a little differently. New platforms like Clubhouse and TikTok can help. Or you can find new strategies within your best practices like SEO and email marketing. These tips from members of the online small business community can help you go beyond the basics and improve your online marketing.

Use conversational insights to take the guesswork out of marketing

Many companies use keywords for their online marketing. However, if you want to take your efforts to the next level, you need to go beyond simple keywords. Learn how conversational skills can take you deeper in this Search Engine Watch post from Jacqueline Dooley.

Focus on video in your online marketing

Video has been a popular advertising and communication method for years. But some business owners still resist the format. If you need more reasons to focus on video this year, check out this post from SMB CEO by Ivan Widjaya. Then head over to BizSugar to read members’ comments.

Use public relations

Public relations is not a new concept. But it hasn’t gotten as much attention in recent years as high tech marketing tactics like SEO and social media. However, it can still have a huge impact. Learn how to do it in this Duct Tape Marketing post and podcast by John Jantsch.

Focus on digital reputation management

Many of today’s businesses focus on digital marketing. But it can make more sense to think of it as reputation management. After all, your online presence is a huge part of your overall reputation. Read more about digital reputation management in this UpCity post by David J. Brin.

Consider these affiliate marketing programs for your business

Affiliate marketing involves connecting businesses with influencers, companies, or individuals who share their product or service. You can then earn small commissions on sales that are sent to the company. If you’re interested in using this tactic in 2021, be sure to check out this GetResponse post by John P. Lobrutto first.

Consider joining the clubhouse

Clubhouse is a relatively new social platform. Some brands jumped on the bandwagon early, others held back. So which route is right for your company? Some experts comment on the Content Marketing Institute blog. Read this post by Ann Gynn for the details.

Gain more online visibility during the pandemic

The pandemic has made life difficult for many companies. But some companies have actually been able to improve their online marketing efforts during that time. To make the most of a bad situation, check out the tips in this Bright Local post by Jonathan Birch.

Get to know these TikTok stats

If you haven’t tried using TikTok for your business yet, this may be the right time to get started. This Sprout Social Post by Chloe West has some stats that can attract marketers and provide insights into platform usage.

Improve email responses to create positive customer experiences

Email marketing has long been an important business strategy. But personalized communication is also important. If you want to make the most of this powerful communication method, check out this Marketing Land Post by Ryan Phelan.

Avoid podfades when promoting your podcast

Podcasting offers an exciting business strategy and / or advertising method. But if you want any real impact, you need to post regularly. Unfortunately, many podcasters suffer from a condition called podfade. Learn what it is and how to avoid it in this GMR transcription post from Beth Worthy. Then here’s what members of the BizSugar community have to say about the post.

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