Tricks to optimize your web site for extra site visitors and conversions
Website optimization is simply the process of improving your website to increase your organic reach, get more traffic, and get more conversions. Making changes to your website can not only improve the ranking of your website, but also create better opportunities for your website visitors to convert into leads. The digital world is changing every second and it is very easy to become obsolete and lose your reputation.
Then you realize the importance of tweaking your website and making changes to always stay on top. Website optimization is not a difficult task. If you use a website editor to build your website, you can make all of these fundamental changes on this platform. Let’s see how you can optimize your website to get more traffic and more conversions.
Search engine optimization (SEO)
Investing in SEO can make a huge contribution to your website. SEO is a long term strategy and you have to be patient to see the results. It’s not a one-time act, but an ongoing process of continuous improvement. SEO consists of optimizing various aspects of your website to effectively increase search engine ranking and improve crawlability and indexing. Some of the most important areas to investigate in search engine optimization include:
- Strong keyword research
- Reduce the bounce rate
- Increase the page loading speed
- Fix broken links or 404 pages
- Get relevant good quality backlinks
- High word count, ideally 2000 words per page
- Adding a sitemap
There are other aspects that are more technical. You can also hire an SEO specialist to research this for you if you don’t want to spend the time researching.
Check the website’s bounce rate
Website bounce rate is simply the percentage of visitors who entered your website and then left without doing anything. Various factors can cause your bounce rates to increase. This can range from the number of ads on your website to the basic readability of your website content. You can check the following factors if they apply to your website:
- Keep content up to date
- Link blog posts or different pages
- Matching anchor text for comfortable navigation
- Linking to relevant and popular pages
- Improvement of the recommended images for posts
- Rearranging posts and category pages to show newer / more popular posts on top
Many other aspects of the website can contribute to an increased bounce rate. It is always a trial and error process. However, by identifying these issues and constantly fixing them, you can gradually reduce your website’s bounce rate.
Split testing aspects of your website
Split testing your website simply takes one aspect of your website and tests its performance with two different versions. This way you can check each aspect individually. Split tests can be done on a number of things, but the most popular are:
- Colors and themes
- Button text
- Call to action
- Font type and size
- Placement of advertisements
Creating two different versions and analyzing them gives you insights into better performance and increases traffic and conversion!
Keep the website up to date
It is obvious that search engines rate current websites higher than outdated ones. It is very easy to lose your ranking (and therefore traffic and conversion) if you are not vigilant and proactive in regularly updating your website. The following are areas that you need to take care of
- Upload relevant and timely content
- Updating blog content taking into account newer search engine algorithms
- Fixed all broken links and non-relevant links
- Always keep your social media up to date
The search engine rates a safe website rather than moderately safe or unsafe. In simpler terms, if your website domain starts with an “http: //” over an “https: //” then you’re more likely to rank lower than websites with the latter.
Mobile website optimization
Most of your visitors come to your website through their mobile phone browser. Hence, it is important to optimize and optimize your website for mobile devices in order to reach all visitors. It is recommended to use a responsive design for your website, that is, the website automatically adapts to each device that the visitor uses. This will ensure that your website is functional and easy to use for all visitors, regardless of what device they use. A functional and professional looking website will definitely generate more conversions and prevent people from getting frustrated and leaving your website.
Strong call to action
When we talk about conversions, a strong call-to-action is enough. Even with the best website, you lose the chance of getting your potential conversion if your call-to-action isn’t convincing enough.
Track and analyze your traffic
Various tools can be used to analyze the performance of your website. You can run an SEO audit to find problems with your SEO. You can also try using various tools online to track your website traffic and understand what demographics they belong to and what type of content they are interacting with, and use that data to plan your content.