Use of We-Media within the style trade / Quick-form video advertising and marketing / Fast progress of performance-based We-Media advertising and marketing

DUBLIN, March 1, 2021 / PRNewswire / – China We-Media Marketing Market: Size and Forecasts with Impact Analysis of COVID-19 (2021-2025) report has been added to ResearchAndMarkets.com’s offering.

“China We-Media Marketing Market: Size and Forecasts with Impact Analysis of Covid-19 (2021-2025)” provides a detailed analysis of China We media marketing market by value. This is followed by an analysis of the performance-based we media marketing market and an examination of its various sub-segments.

We-Media (also called Self-Media) is a platform on the Internet. It gives a user the ability to post articles and videos that have a very unique identity. Based on the content format, the We-Media platform can be divided into three types, namely text, video and audio-based. In addition to the conventional We-Media-like blogs, other We-Media platforms that are gaining in importance are live streaming platforms and self-created funny video platforms.

The We-Media Marketing market can be divided into performance-based and non-performance-based markets. The performance-based We-Media market can be further subdivided into app marketing, e-commerce marketing, online advertising activities and HTML 5-related content marketing.

China The we-media marketing market is expected to grow strongly in the forecast period (2021-2025). The increasing use of We-Media as a marketing tool, the increasing number of smartphone users and the increasing time spent per capita on the mobile internet are the factors that are driving the growth of the market. Media censorship and a lack of highly qualified professionals are the factors holding back the growth of the market.

The use of We-Media in the fashion industry, short-form video marketing and the rapid growth of performance-oriented We-Media marketing are some of the trends in the market.

China We-Media-Marketing-Service-Providers recorded a growth in turnover mainly through performance-based We-Media-Marketing-Services for online products. Much of that growth came from apps (gaming, arts and literature, finance, apps, and education) as more people became interested in online entertainment due to COVID-19. In addition, an increase in other we-media platforms such as live streaming has been observed due to the epidemic.

Additionally, the report evaluates key market opportunities and outlines the factors that will drive and will fuel the growth of the industry. Growth of the entire sporting goods market in Europe was also forecast for the years 2021 to 2025, taking into account previous growth patterns, growth drivers and current and future trends.

Joy Spreader Interactive Tech Ltd., Kuaishou, WeChat (Tencent Holdings), Weibo Corporation, and Douyin (TikTok) are some of the key players operating in a highly fragmented environment China We-Media-Marketing-Market whose company profile is compiled in the report. This segment of the report provides the companies’ business overview, financial overview, and business strategies.

Corporate coverage

  • Joy Spreader Interactive Tech Ltd.
  • Kuaishou
  • WeChat (Tencent Holdings)
  • Weibo Corporation
  • Douyin (TikTok)

Main topics covered:

1. Summary

2. Introduction
2.1 We-Media: An overview
2.2 Advantages of We-Media
2.3 China We-Media Marketing: An Overview
2.4 Market segments for We-Media-Marketing in China

3. China market analysis
3.1 China We-Media Marketing market analysis
3.1.1 China We-Media Marketing Market by Value
3.1.2 China market for We-Media-Marketing according to segments (performance-based We-Media-Marketing and non-performance-based We-Media-Marketing)
3.2 Market analysis for performance-based We-Media-Marketing in China
3.2.1 Performance-based We Media Marketing Market in China by Value
3.2.2 Performance-based We Media Marketing Market in China by Segments (App Marketing, Online Advertising Activities, E-Commerce Marketing and Others)
3.2.3 China Performance Based We-Media App Marketing Market By Value
3.2.4 We Media Online Performance-Based Advertising Market in China by Value
3.2.5 Performance-Based E-Commerce Marketing Market For We-Media In China By Value
3.3 China Performance Based Short Video Marketing Analysis
3.3.1 China Performance-Based Short Video Marketing Market by Value

4. Effects of COVID-19
4.1 Effects on the Chinese We Media Marketing Market
4.1.1 Increase in the live streaming trend
4.1.2 Issue of fake news
4.1.3 New regulations

5. Market dynamics
5.1 Growth drivers
5.1.1 Increase in the number of smartphone users
5.1.2 Increasing time on mobile internet per capita
5.1.3 Increasing popularity of We-Media as a marketing tool
5.2 Challenges
5.2.1 Media censorship
5.2.2 Lack of highly qualified professionals
5.3 Market trends
5.3.1 Use of We-Media in the fashion industry
5.3.2 Short Form Video Marketing
5.3.3 Rapid growth in performance-based We-Media marketing

6. Competitive landscape
6.1 Analysis of the market participants in Chinese We-Media marketing

7. Company profiles
7.1 Business overview
7.2 Financial overview
7.3 Business strategy

Please visit https://www.researchandmarkets.com/r/lu7jah for more information on this report

Media contact:

Research and Markets
Laura Wood, Senior manager
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